Sustainably targeted style label Miaou is at present increasing with the launch of swimwear for spring 2021. Since its inception in 2016, founder and designer Alexia Elkaim’s Los Angeles-based label has gained reputation for its sensual silhouettes — from denim to corsetry — and thrilling prints.
“It felt like a natural direction for the brand to go. I live by the beach, so I wear bikinis all year,” Elkaim instructed WWD. “We developed three styles: the Kauai, the Bambi and the Demi.”
Sized XS by XL, the gathering features a singular cutout Demi maillot with crisscross halter neck for $120, in addition to varied bikini separates — the Bambi model (a cupped bra prime for $95, high-leg backside with ruched element for $85 and high-waisted briefs for $85) and Kauai model (a traditional triangle string prime for $85 and string bottoms for $75).
Keeping in step with the model’s sustainability initiatives (together with a give attention to utilizing deadstock materials, an assortment of shoppable classic fashions, manufacturing strategies that waste much less water and a branded sustainability report), all the swimwear is made up of an eco-nylon fabrication.
Elkaim invigorated the swim silhouettes with quite a lot of playful prints starting from cow, figaro and money-emblazoned fits to scribbled “Crayola” floral, aqua Hawaiian and painterly “hot take” prints alongside strong black, white and fuschia strong colorways. Each print additionally adorns new, matching ready-to-wear fashions.
Miaou’s swimwear will likely be out there on the model’s e-commerce web site, in addition to with retail companions Revolve, Fwrd, Kith (on-line, and in retailer in New York, Miami, Los Angeles and Paris), Selfridges (in retailer Oxford Street and on-line), Heat.io, EndClothing.com and SSense.com.