Men’s Wearhouse continues to push into the sportswear market.
The retailer has teamed up with Kenneth Cole, a longtime accomplice for tailor-made clothes, on an unique Awear-Tech sportswear assortment that can launch on the finish of May.
The assortment options 37.5 efficiency materials and is designed to be acceptable for each work and leisure time. The 37.5 expertise boasts a temperature-regulating system meant to be comfy in quite a lot of circumstances. Its patented energetic carbon particles take away moisture within the vapor stage earlier than sweat can kind.
The line will embody five-pocket pants, chinos, shorts and joggers in addition to Ts, polos, hoodies and outerwear. The colour palette consists of stable neutrals and refined stripes and graphics. The line can even characteristic different technical options resembling four-way stretch, rubber-coated zippers, inside loop constructions, silicone gripping and hid trouser pockets.
Awear-Tech sportswear can even be obtainable at Men’s Wearhouse’s brother model, Moores, in Canada.
“We are excited about this partnership to create a new level of performance apparel that is comfortable yet refined and includes all of the technology components that our customers are looking for,” stated Kenneth Cole, chairman and chief artistic officer of Kenneth Cole Productions. “This is a dynamic time in fashion and we are proud to deliver a collection that reflects how people want to dress in the post-COVID-19 world.”
A portion of the proceeds from the gross sales of each the Awear-Tech sportswear and Awearness Kenneth Cole tailor-made clothes bought at Men’s Wearhouse will probably be donated to Hire Heroes USA, a veteran transition group, and Help USA, a housing and supportive companies group for people experiencing homelessness. At Moores, donations will probably be made to True Patriot Love, a company which helps army members, veterans and their households as they transition from army to civilian life.
“We are thrilled to have partnered with Kenneth Cole to create an exclusive lifestyle line that meets our customers’ needs, particularly as we begin to travel, commute, and get out for those long-awaited social gatherings,” stated John Tighe, the newly named government vice chairman and chief buyer officer of Tailored Brands, mum or dad of Men’s Wearhouse and Moores. “The new Awear-Tech line provides true comfort, versatility, performance and value all in one collection and further cements our commitment to being a complete clothing destination for all of our customers — no matter the occasion.”
Tailored Brands exited Chapter 11 chapter in early December, eliminating $686 million of debt. The firm additionally closed 500 shops and negotiated a $430 million asset-based mortgage facility, a $365 million exit-term mortgage and $75 million of money from a brand new debt facility. Its chief government officer, Dinesh Lathi, exited the corporate in March and his position has been stuffed on a short lived foundation by board members Peter Sachse, a longtime Macy’s Inc. government, and Bob Hull, the previous chief monetary officer of Lowe’s Cos. Inc. Tighe final week was named to exchange Carrie Ask, who additionally left the retailer in March.