After years of championing sustainability on the model aspect of style, Megan Meiklejohn has joined Land to Market to deal with provide chain innovation.
After exiting Ralph Lauren final month after a yearlong run, she took a weekend off earlier than becoming a member of the Boulder, Colo.-based Land to Market, which is the primary verified sourcing resolution for regenerative agriculture. Prior to taking up her function as senior vp of provide chain innovation, Meiklejohn labored for years as a sustainability specialist at Eileen Fisher.
Land to Market works with the Savory Institute’s international community of hubs to judge greater than 12,000 skilled farmers and hundreds of thousands of acres of land for regenerative functions. Land to Market’s verified seal leverages the Ecological Outcome Verification protocol to evaluate optimistic developments in land well being of hundreds of farms and ranches. Savory Institute is a nonprofit and Land to Market is a program inside the institute.
“The Land to Market program is sort of that commercial solution for the brand. What we do is manage those supply chains and make sure that materials that a brand is using are coming from a farm or ranch that has gone through Ecological Outcome Verification. That’s the science piece. Those farms have been measured to various indicators of health of an ecosystem. They’ll have to show positive trends year-over-year in order to be in the program,” Meiklejohn mentioned.
Brands like Timberland are members of Land to Market. As for the most important impediment in getting manufacturers or firms on board, she cited the provision chain, noting how style is a big trade. “Whatever we do will have an enormous impact. Right now we don’t have a very good impact. There are a lot of negatives that happen in fashion. We have this big opportunity to change that. Regenerative land management and regenerative agriculture are definitely a very large part of that solution. We have to start connecting those dots in the supply chain to make that adoption or the use of those materials easier for a brand. They’re creating and making new products all throughout the year. Sometimes it’s three seasons or four seasons or more. We have to make these supply chains a little bit easier to work with to facilitate that adoption. Hopefully, this becomes the norm in the future and it’s not seen as a very small market,” she mentioned.
Having labored on the model aspect in style since 2014, she has all the time targeted on provide chain transparency and accelerating the adoption of sustainable supplies. Researching wool choices at Eileen Fisher to succeed in the corporate’s objective of utilizing sustainable wool led her to know regenerative agriculture, holistic administration and the potential optimistic influence that style may have on the world, as opposed “to just minimizing harm any more,” Meiklejohn mentioned.
The eco-friendly American model began utilizing wool from one of many Savory Institute’s hubs in Argentina. That made her need to sway different manufacturers to additionally undertake supplies from regeneratively managed ecosystems to have a larger influence and spark change within the trade.
As a lot as she liked working at manufacturers, Meiklejohn mentioned she is blissful to be engaged on the provision chain to work with many manufacturers to speed up adoption. Her purpose is to allow manufacturers to make use of supplies extra simply from regeneratively managed provide chains. “Right now it’s very difficult. We have these opaque supply chains and there’s not a lot of transparency in the industry,” she mentioned, including that have has taught her that to be able to have a optimistic influence and traceable product, you need to design a provide chain with the product. “You can’t look back and try to trace it, after the product has been designed or made.”
Creating provide chains by beginning on the farm degree most pursuits her. During the pandemic, Meiklejohn relocated to Pennsylvania from Manhattan. Next week she’s going to journey to Boulder for a workforce assembly at a Savory Institute bison ranch. Largely comprised of distant employees, Savory Institute permits staff to journey to fulfill with growers, in addition to within the case of Meiklejohn manufacturers in New York City.
Noting how this endeavor presents an enormous alternative for the trade, she famous how style is rooted in agriculture and “we have enormous potential to create real good from that. Fashion can be a force for good because of natural fibers. We can tap into regenerative agriculture and create positive impact — increase biodiversity, improve the water cycle, draw down carbon, increase soil fertility, and even farmers’ well-being.”