MILAN — At Milan Fashion Week, a brand new need to benefit from the easy pleasures of on a regular basis life is rising strongly throughout collections, even in essentially the most forward-thinking manufacturers, similar to Prada and Fendi.
However, if there may be somebody in Milan who has all the time professed that perception, it’s undoubtedly Massimo Alba, who because the founding of his model has embraced on a regular basis class as a mantra.
A designer with an innate sense of fashion, which isn’t solely mirrored in his designs but additionally in his gentlemanly method and method to interiors — his office-cum-showroom in Milan is the go-to place for creatives in seek for eclectic inspiration — Alba is an enemy of seasonal developments, logos and, most of all, stereotypes.
“For me, a collection is always about a wardrobe that reflects the freedom of an individual who gets up in the morning, picks his clothes and expresses his or her personality,” stated Alba throughout a walk-through of his newest males’s spring 2022 lineup. “Clothes are meant to give people freedom. What is absolutely crucial for me, it’s spreading the message that it’s time to break free from the diktats imposed by the fashion industry.”
Alba, who roots his collections in uncomplicated designs crafted in luxurious supplies handled with dyeing and washing processes to present them a signature, nearly lived-in look, additionally believes in trend’s energy to precise feelings.
“I think there are deep feelings residing in every item. Fashion is my tool to communicate my feelings,” the designer stated. For spring 2022, he explored this idea via a collaboration with artist Elena Cipriani, who created a collection of prints for Alba’s signature scarves impressed by objects on the designer’s dwelling.
“I think that at one point, all the designers should invite journalists at lunch at their own homes, since that would say much more about them than the show or the presentation during fashion week,” Alba stated. “The way you decorate your home, the way you style the table, the name you give to your children…those things all say who you are, what you want to communicate to the world.”
Alba’s method to work could be very private, together with the opening of the model’s fifth retailer, which is positioned within the middle of Tuscany’s high-end seaside resort Forte dei Marmi.
“It has been a major effort for an independent brand to open a store there. We did everything on our own, including the furbishing…we decorated with existing tables, chairs and sofas that I had in other locations. That’s how it works when you are self-financed,” stated the designer, who revealed that he’s significantly contemplating taking over outdoors funding. “It’s a tough decision, since our independence has always been our biggest strength. We have five stores, which is quite incredible for a brand like ours in this economy. I didn’t come from a family with a lot of money, and everything we do, we do it with our work, our passion and effort.”
That stated, the assist of an investor would assist Alba understand two initiatives that he has in thoughts — the opening of two worldwide doorways, one in New York and one in London.
“Opening a shop in the United States would be ideal also to have a hub for our online store there, while I would like to open in London since I think that there is room for our brand there. Actually, the first customer who made a purchase at the store in Forte dei Marmi was a British guy,” Alba stated.
The designer’s dilemma resides in a type of distrust of the mechanism of finance utilized to trend. “The world of finance is great and very fascinating, but when it applies to the fashion industry it seems that it takes center stage, rather than putting itself at the disposal of small companies that have a chance to grow,” commented Alba.