“Tomorrow is another day,” stated Marine Serre, a designer whose eyes are riveted on the long run it doesn’t matter what she’s doing — designing, upcycling textiles or utilizing CGI to create sci-fi trend movies.
Serre, a breakout expertise in Paris, and winner of the LVMH and ANDAM prizes, in a dialog with Miles Socha, WWD’s worldwide editor, at Fairchild Media Group’s Tech Forum, talked about how and why she merges tech and textiles — lots of them outdated or surplus — and why she’s so keen to precise herself on display screen.
Her collections and movies deal with environmental apocalypse and specific her love of science fiction as she seems to be to attach with younger generations.
“When I do movies, I’m really free. I can let my imagination go, and not think so much about the commerciality of the garment. I think it’s a really great way to speak to people,” Serre instructed WWD in an interview final 12 months.
That method hasn’t modified, and movie continues to be an vital a part of Serre’s seasonal collections.
“For fairly a while I’ve felt like trend was slightly bit tough, since you don’t have loads of time, you’ve gotten 10 minutes to point out, 10 minutes to precise the emotion, to attach with folks. It’s fairly brief.
“I finally realized that by making a movie, any sort of movie — with or without CGI — I could connect better with people, even with people who are not at the show. Also, there are things that you can’t do physically,” that you are able to do in movie.
CGI figures massive in her work: Models’ eerie eyes resemble embers; flowers like coloured moths fly out of mouths whereas crimson fruit pops from vegetation within the designer’s many movies, which have a “Mad Max,” or “Blade Runner” sensation.
“I think my generation is quite used to seeing CGI models from when we were young, so it was normal for me to start using it, and quite natural for me to work like that,” stated the designer.
Serre, who sits on the helm of a younger, indie model, stated she additionally likes the innate limitations of filmmaking.
She’s perpetually on a funds, and believes that’s “a really good thing. I think it’s in the DNA of the brand to have constraints in everything we do. It’s the same when we are upcycling. It’s part of my way of creating. I don’t see that as something difficult. I actually want to embrace the fact that we have limitations. Of course, it’s not perfect, but nothing is ever perfect anyway,” she stated.
“Instead of a character, you also can create something that feels like a human being,” added Serre, who has collaborated with artistic studio Blonstein on her surreal landscapes and characters. “For a young brand, I think it’s quite ambitious. We sweat quite a lot during most of these projects, but it’s always so worth it just as an experience — and that makes me happy.”
Serre takes an identical postmodern method to the best way she sources and designs her collections. She rejects typical concepts, and is deft at crafting one thing new out of bits of historical past, common tradition, and residential interiors.
About half of her collections are made out of upcycled supplies — silk scarves, bedsheets, overproduced jacquard towels and classic crochet tablecloths –— and she or he has nice respect for the previous lives of the supplies she makes use of.
“You need a human being to select the fabric, to understand the past and where it’s come from,” stated Serre.
“I can’t lie — it really is about a feeling. You need to feel the old T-shirt, to feel the print, to know where you are placing it. The garment had a life before, and you can feel that in the carpets, bedsheets and towels. They’re carrying so much information, and that’s really important to me.”
Serre added that when she began upcycling, she used classic supplies, however it turned too costly. She’s since opened her arms to extra humble, on a regular basis textiles. “I think that helped us to bring the story to more people, which I think is very important.”
Her purpose, she stated, is to make use of as a lot natural materials as doable, and to work with what already exists.
“We are a young brand, we are trying to learn, and there is a lot of information — and a lot of possibility. When you’re a young brand you can’t always afford a new fabric that’s been created with mushrooms — or things like that. We’re doing what is possible,” stated the designer.
“I am really someone who believes in action, and we want to do things well. Of course, we are always searching for new techniques, and we are always open, but I think it’s also about being honest with a place that you are in, accepting what you can do now, and acknowledging that tomorrow is another day.”