MILAN — Considered a muse by designers from Pierpaolo Piccioli to Riccardo Tisci, after a modeling profession spanning greater than 25 years, Mariacarla Boscono for the primary time is making an attempt her hand at design. But she firmly shies away from being referred to as a designer, which “is too big a word, and I continue to love my job.”
Boscono has designed a group for Okay-Way, which can bow June 10 and which additionally marks her first expertise as an inventive director, photographer and model endorser on the similar time.
In the photographs associated to the mission, Boscono herself dons the items of the gathering, which hinges on the zip-up swimsuit, and her nine-year-old daughter wears a youngsters’s model. Boscono photographed the marketing campaign on an Italian island, however she declined to call it, as she needs it to be seen as a location that’s “a symbol of maternity, a refuge where nature, freedom and peace meet.”
The swimsuit has UPF 50 safety and is paired with matching leggings. Okay-Way’s Le Vrai 3.0 Eiffel waterproof jacket is crafted from ripstop with a packable development and a singular floral print designed by Boscono.
Two equipment full the look: a hat with matching graphic and a useful belt bag.
“These are very simple pieces for a busy, hands-on mother, yet feminine,” defined Boscono. “I did not feel the need to design a couture dress.”
She admitted she had typically been approached to create capsule collections, however that is the primary time due to the that means the Okay-Way model has for her. “The project developed organically. K-Way and I have been eyeing each other for a while, I am a great fan and one of my first memories is that of my mother zipping up my K-Way as a child.”
She stated she continues to be “fulfilled” by her modeling profession, which stays “very appealing,” whereas she additionally enjoys taking self-portraits.
Boscono stated she loved the expertise with Okay-Way, “working in a very natural way. I have very clear ideas and I take decisions in five minutes.” She shot the photographs over three days in April, with no synthetic mild, and “basically no hair and makeup done.”
She praised the expertise of the swimsuit, which permits it to dry off rapidly. “It’s very versatile, you can wear it all day from the beach to the market, pair it with jeans for an aperitif or a pizza without ever having to change at home,” she stated of the design, which she believes is “sexy but not too revealing. I’m thinking of a modern and strong woman.”
Boscono created the ladies’ bodysuit and leggings in a fragile powder pink. “It’s not a mini-me design,” she underscored. “Individuality and independence are key.”
Prices vary from 50 euros for a hat and 80 euros for leggings to 115 euros for a sleeveless swimsuit to 160 euros for a long-sleeved fashion. Parkas retail at 140 euros.
The youngsters’s swimsuit prices 115 euros and the parka 120 euros.
The assortment will probably be accessible beginning June 10 on-line, within the Okay-Way monobrand shops in Turin, Milan, Rome , Forte dei Marmi and Portofino and in a lot of unique factors of sale comparable to Antonia, Rail, Fondaco dei Tedeschi, Julian Fashion, M.Marittima, LuisaViaRoma, Degli Effetti and Papini.
Boscono, who’s represented by Women Management, made her debut at age 16 on the autumn 1997 Comme des Garçons runway.
Okay-Way is managed by BasicNet SpA, which additionally owns Kappa, Robe di Kappa, Jesus Jeans, Superga, Sebago and Briko e Sabelt.
Entrepreneur Marco Boglione launched BasicNet in Turin in 1994 because the world’s first vogue market. Born from the roots of storied conventional clothes firm Maglificio Calzificio Torinese, based in 1916, BasicNet doesn’t produce or distribute the collections of its manufacturers. Through a digitally superior platform, it acts like a market the place producers and distributors meet to do enterprise.
In specific, BasicNet designs and develops its labels’ collections, then the corporate indicators licensing agreements with worldwide producers and distributors, which obtain from BasicNet all they should manufacture and promote the merchandise. All processes are carried out completely on-line, making it a completely net built-in firm.
BasicNet has been listed on the Italian Stock Exchange since 1999.