MILAN — A brand new dwelling, a brand new emblem and an addition to the crew: Marcolin is marking its sixtieth anniversary wanting forward and refreshing its model fairness and enterprise construction to gear up for the subsequent chapter of its historical past.
On Tuesday, chief government officer Fabrizio Curci opened the doorways of Marcolin’s new headquarters right here, which replicate the brand new course of the Italian eyewear firm and its elevated integration between the bodily and digital worlds.
Moving just a few doorways down the central Corso Venezia avenue in comparison with the earlier workplaces, the brand new 6,458-square-foot website boasts extra assembly rooms and lounges unfold over two flooring, together with a convention corridor that includes digital instruments and cameras enabling the workers to zoom into particulars whereas presenting the collections remotely.
Founded in 1961 and based mostly in Longarone — in Italy’s Veneto area identified for being an eyewear manufacturing hub — Marcolin designs, produces and distributes eyewear collections for quite a lot of licensed manufacturers, together with Tom Ford, Guess, Adidas Originals, Bally, Moncler, Max Mara, Ermenegildo Zegna, GCDS, Tod’s, Emilio Pucci, Dsquared2 and Timberland, amongst others. Additionally, the agency’s portfolio consists of home manufacturers Web, Marcolin and Viva.
Curci’s aim is to pivot the entire firm towards a extra environment friendly and versatile enterprise mannequin and to hurry its manufacturing, optimizing the time-to-market. “We need to reason always in efficient terms and be able to balance in the best way possible speed with action, to move with reduced timings compared to the ones we had in the past. And the pandemic in this sense acted as a stimulus for us,” the chief mentioned.
As reported, in his first interview with the press, Curci teased the reorganization of the corporate, its key capabilities and administration, intersecting tasks throughout the board. In sync with this method, the corporate quietly welcomed Alessandro Beccarini to its crew final yr, tapping him for a newly created position of favor and product improvement director, which Curci outlined “essential.”
Leveraging intensive expertise within the eyewear business working for corporations equivalent to Prada and Luxottica, Beccarini now oversees the administration and improvement of all of the group’s eyewear collections globally.
“The organization was divided in clusters and I decided to have one person that could [oversee] all activities of style and product development not only across all brands but also regions,” mentioned Curci, underscoring that the transfer “enables us to have a more linear path to follow on a daily basis.”
The transfer is in tune with different modifications when it comes to personnel and the reconfiguration of departments carried out over the previous yr to “enhance the management skills of the company,” Curci mentioned.
Simultaneously, Marcolin invested within the digitalization of inside processes and automation throughout the availability chain, in addition to a reconfiguring the factories to optimize manufacturing.
The firm’s dedication towards ESG practices and analysis into new supplies was additionally stepped up. For occasion, when a regulation demanding traceability in the course of the manufacturing of optical frames was launched earlier this yr, the corporate determined to increase such procedures even to its sunglass assortment.
To have extra management over business actions and take sooner selections, Marcolin has additionally not too long ago taken full management of its subsidiaries in China and Russia, and is gearing as much as unveil new headquarters in China within the coming weeks.
“There is an opportunity in Asia that needs to be built up,” famous Curci, including he expects vital developments within the Far East in addition to Russia sooner or later.
So far, Marcolin’s international community consists of 14 subsidiaries worldwide, situated in Europe, Russia, within the U.S. and Brazil, in Asia (Hong Kong, Shanghai, Singapore) and in Sydney. There are additionally two joint ventures, in Mexico and the United Arab Emirates, whereas general the corporate distributes its merchandise in additional than 125 international locations.
The agency closed 2019 with revenues of 486.7 million euros. Curci supplied that web gross sales in 2020 had been 340 million euros whereas within the first quarter of 2021 they had been 108.7 million euros, in comparison with 93.5 million euros in the identical interval final yr.
“The company is in a good shape. We are noticing we’re coming out of this tough period, and the numbers are starting to confirm this feeling,” commented the chief, revealing that figures for the second quarter, which nonetheless should be authorised by the board, additionally level in the identical, encouraging route.
To mark the corporate’s newest part and additional telegraph its new slender and extra speedy method, Marcolin retooled its company emblem, slicing the “eyewear” description from it, and creating a further one for its anniversary.
In specific, the celebratory emblem — which intertwines the quantity 60 with the image for infinity to kind a pair of optical frames — adorns the packaging of a particular assortment of sun shades launched below Marcolin’s home model Web and obtainable to buy at a collection of opticians ranging from this month.
Available in two types — a squared one for ladies and a vintage-inspired pilot form for males — the acetate sun shades recall the supplies and colours of the pure panorama of Longarone, along with boasting signature Web parts just like the torchon metallic element embellishing the temples and nostril bridge.
“Web is at the center of our attention, firstly because it’s a beautiful brand with a charming history, and then because it is recognizable. We took this occasion as a chance to rethink the brand and focus on making sure it is loyal to the aspects for which it was founded and it is known for, so its quality and distinctive symbolism,” Curci mentioned.
While the corporate’s consideration is on revamping Web, final week Marcolin and Diesel revealed they’ve mutually agreed to finish their licensing deal for Diesel eyewear collections after nearly a decade of partnership.
Curci mentioned the agency will not be in search of any alternative nor different acquisitions since Marcolin’s portfolio is balanced in protecting completely different segments within the business.
“It’s not like we’re missing brands,” famous the CEO, highlighting that over the previous two years the corporate has inked offers with many labels, growing two strains for Adidas and three manufacturers for the Max Mara Group, amongst others.
“Today, the winning strategy is to make quality products fast. To be fast and reactive seems obvious but it’s not in this industry. So this is the main topic we’re facing, focusing on processes and operations: Our home needs to be in good shape first and then we can look at the other opportunities popping up,” concluded the CEO.
PAI Partners controls 74.7 % of Marcolin, LVMH Moët Hennessy Louis Vuitton has a ten % stake and different traders maintain 15.3 % of the shares. LVMH arrange a three way partnership with Marcolin to create Thélios, which grew to become operative in 2018 and produces and distributes eyewear collections for manufacturers starting from Celine and Loewe to Dior and Stella McCartney. LVMH has a 51 % stake in Thélios and Marcolin holds the remaining shares.