LONDON — Turkish leather-based items model Manu Atelier has large ambitions for the Chinese market throughout a fragile world economic system.
Following a profitable China entry with JD.com final July, the Istanbul-based equipment label shall be launching on Net-a-porter China, which sits inside Alibaba’s Tmall luxurious pavilion platform.
A collection of merchandise from the model, together with its bestselling and new season sneakers and luggage, shall be obtainable to the platform’s 902 million month-to-month lively customers starting in July, with costs matched to the worldwide web site.
The model’s cofounders Merve and Beste Manastir instructed WWD that the bestsellers in China thus far are the round form Cylinder bag within the basic model in addition to the mini model. Red bole, vanilla, black and water inexperienced are among the many hottest colorways with Chinese customers.
The model’s duck lace-up boots in cream, black and brown, and Naomi slippers in purple bole, are additionally seeing momentum available in the market.
“China became our number-one territory in the wholesale category with the latest season,” mentioned the Manastir sisters. “It’s now 34 percent of our wholesale market and it’s followed by the U.S. with 24 percent.”
The model’s Chinese market share since final yr has elevated by round 70 p.c and the corporate predicts gross sales will develop much more later within the yr.
Founded in 2014, the model started its worldwide enlargement in 2017 by partnering with large worldwide retailers resembling Net-a-porter and Selfridges, and entered the U.S. with Opening Ceremony and on-line with Shopbop.com.
Manu Atelier makes use of social media to draw new consumers, making an attempt to make its submit as partaking as attainable. Having dressed the likes of Chinese singer Lai Meiyun, actress Cai Wenjing, and pop idol Meng Jia, the model goals to work with extra Chinese influencers from totally different skilled backgrounds to additional increase model consciousness.
The model can be engaged on a collaboration with a Chinese artist to create a singular providing for that market. The capsule shall be unveiled later this yr.
The Manastir sisters added that the model is at present operating on a cross-border e-commerce mannequin in China. Shipment from Turkey to China on common takes about 5 days. As the model continues to develop available in the market, they’re on the lookout for a third-party working associate to scale the enterprise.
Turkish Accessories Label Manu Atelier Expands Globally in a Fragile Economy
How to Nail a Digital Project, According to Manu Atelier
Manu Atelier Sends Love Letters — and New Bags — From Istanbul