Madhappy will launch its first sneaker with Vault by Vans on Tuesday, marking Vans as the most recent to associate with the psychological health-focused way of life model.
Madhappy regarded to friendship bracelets in its rework of the OG Style 43 LX sneaker, that includes stitching in major colours, the model title in a number of colours on the sneaker’s tongue and a uncommon ice blue sole and heel that folds down right into a slide. The sneakers additionally include a set of beads with completely different colours, letters and symbols for wearers to customise the sneakers.
Cofounded in 2017 by Noah Raf, Peiman Raf, Joshua Sitt and Mason Spector, Madhappy is minority-owned by LVMH Moët Hennessy Louis Vuitton and has collaborated with a number of manufacturers together with Colette, the Los Angeles Lakers and Los Angeles Dodgers, the HBO sequence “Curb Your Enthusiasm” and the upcoming movie “Space Jam.”
The model additionally gives psychological well being sources such because the in-house content material publication The Local Optimist, noncrisis assist textual content line The Local Optimist Hotline and the Madhappy Podcast.
Madhappy’s collaboration with Vault by Vans was a 12 months within the making. Vans was sought out for its quintessential California footwear and attire and for its shared mission to create a sneaker that promotes group.
The first customizable model launches at 10 a.m. PST on June 15 and the second launch will likely be on July 13.