“At Madewell, we believe that it is our responsibility to create quality products that are built to last, develop solutions to reduce apparel waste, and keep clothing in circulation for as long as possible,” mentioned Libby Wadle, the chief govt officer of the J.Crew Group, which operates the Madewell model.
Initially, Madewell Forever is providing over 3,000 pre-owned ladies’s denims, and new kinds are added hourly as accessible, in line with the corporate.
Denim represents “the core” of the Madewell model, which additionally sells sportswear, T-shirts, outerwear, footwear and equipment.
Madewell Forever, in line with officers from the model, establishes “a new way to pass on jeans that are ready for a second life, thereby potentially doubling the time each piece is in circulation and reducing its environmental footprint by 82 percent.”
“Together, we are not only helping Madewell take steps towards their sustainability goals, but also furthering ThredUp’s mission to inspire a new generation of consumers to think secondhand first,” James Reinhart, ThredUp cofounder and CEO, mentioned in an announcement. He mentioned ThredUp’s working platform will “enable and scale a meaningful resale channel for Madewell through Madewell Forever.”
Madewell and ThredUp goal to gather a million pairs of denim by 2023, about double the quantity Madewell has collected for the resale market within the final six years. So far, Madewell has diverted over 500 tons of denim waste from landfills via its current trade-in program.