Just in time for Father’s Day, Macy’s is shining a light-weight on two Black creatives, who’ve created capsules for its Icons of Style initiative.
As reported, the division retailer in March unveiled particular collections with 5 Black creatives who developed particular limited-edition product for its non-public manufacturers. Two males’s put on designers have been a part of the providing: Allen Onyia, the inventive director of True Religion, and Ouigi Theodore, founding father of Brooklyn Circus.
The second drop of the collections is being launched at this time and the providing will proceed the narrative that Onyia and Theodore started two months in the past.
Durand Guion, group vice chairman of trend for Macy’s, stated that whereas all 5 design companions are vital, he sees a giant alternative to “tap into the men’s space [by showcasing] Black excellence and design.”
He stated he was drawn to Theodore and Onyia due to their design sensibilities. “Ouigi was on our radar, and we don’t carry Brooklyn Circus, but we love the aesthetic,” he stated, pointing to the “true Americana” and “vintage military” references the model has change into identified for. “Plus he’s an amazing storyteller so we knew he could bring something new to the brand.”
Theodore supplied up his tackle Sun + Stone, a comparatively new non-public males’s label that took the place of American Rag, Guion stated.
Top sellers from the Theodore-designed capsule from the primary drop in March included military-inspired pants and shorts embellished with patches that includes his art work; a camp shirt with a print on the again; an olive inexperienced nylon trucker jacket, and floral T-shirts.
“It was right up the Macy’s guy’s alley,” Guion stated.
Guion stated that the second assortment from Theodore will proceed the “retro narrative” that he first explored for Sun + Stone in March. The assortment, which incorporates a whole lot of army references based mostly on his household historical past, features a blazer, cargo brief, collared T-shirt, a satin bomber and two T-shirts. Key items embrace a classic baseball shirt and references to his mom’s yr of start, 1945, and the age she died, 45.
“Every collection is connected to my mother’s migration in search of the American dream while holding firm to her Caribbean pride,” Theodore stated. “The roots of that pride gave birth to my duality. I design and create from that place of duality. Embracing both brought a sense of peace that fueled my direction with this partnership with Macy’s and adding that depth to Sun + Stone.”
Turning to Onyia, who has a big Instagram following and is the cofounder of UpscaleHype, a preferred males’s social media platform, Guion stated he has “an exceptional taste level” and is seen as a “style coach” for NBA stars and others. In truth, LeBron James was noticed carrying the designer’s tie-dye splatter jacket courtside earlier this month.
“Allen brought something unique and special to Macy’s and really pushes the edge — but it’s still saleable,” Guion stated.
In addition to the splatter jacket, high performers in Onyia’s first assortment for INC International Concepts included an oversize tie-dye shirt in addition to a color-blocked striped tracksuit.
For the second drop, he turned to Macy’s classic promoting photos and Guion stated he particularly likes the “playful” items equivalent to a color-blocked shirt with a big printed floral print on one aspect, the tour jacket and the newest iteration of the tracksuit designed to be worn collectively or as separates.
“My style is effortless, clean, sharp, and edgy, and I think it’s reflected in this collection,” Onyia stated. “What excited me the most about the collaboration is the initiative behind it and I’m honored to be one of the five designers chosen to represent the brand.”
In addition to the 2 males’s designers, Icons of Style affords girls’s put on and footwear from Zerina Akers, Misa Hylton and Aminah Abdul Jillil.
Guion stated a 3rd drop is deliberate for September, at which level Macy’s will “evaluate and decide how to extend” the initiative. “We will definitely continue the idea of Icons of Style as a way to create a platform for Black excellence,” he stated.