Mackage, the Canadian model greatest identified for luxurious outerwear, has appointed veteran trend government Tanya Golesic as its chief government officer, including expertise to the workforce to help progress initiatives.
Golesic succeeds Mackage founder Patrick Elfassy, who has turn into government chairman. Elfassy is the brother of Mackage founder Eran Elfassy.
“Tanya’s results-driven approach will build brand desirability through innovative digital marketing, focused product assortments and international expansion in key markets. All will serve to accelerate the brand’s current trajectory,” stated Patrick Elfassy in a press release.
“I’ve always had a deep admiration for Mackage,” Golesic informed WWD, including that she has identified the Elfassy brothers for a few years. “Patrick said this is our time to take Mackage to a larger platform. He said this is something I would be great at.”
Golesic, a Canadian residing in New York, beforehand served for 5 years as president of the Americas for Jimmy Choo. She’s credited with producing high-profile collaborations for the Jimmy Choo model, together with these with Off-White and Timberland, and as a member of Choo’s government workforce she was concerned within the sale of the corporate to Capri Holdings Ltd.
In February 2021, WWD reported that Golesic would in April of this 12 months turn into world president of girls’s for Michael Kors, which is a part of Capri. A Mackage spokeswoman informed WWD that Golesic “couldn’t pass up the amazing global CEO role at Mackage.” Kors has but to fill the ladies’s function Golesic left behind.
Earlier in her profession, Golesic was world chief industrial officer at Canada Goose, one other high-end outerwear model. While there, she helped to recontextualize Canada Goose with product placements and partnerships at luxurious trend manufacturers, together with Marc Jacobs. Golesic additionally held government roles at Marc Jacobs International, The Jones Group and Ralph Lauren Corp.
Golesic informed WWD that her agenda could be to extend wholesale distribution, the model’s retail footprint, and e-commerce.
She additionally stated, “There are huge opportunities around the brand storytelling piece,” suggesting extra aggressive advertising forward. “There is so much that is good about Mackage that hasn’t been told.”
Golesic stated the corporate is looking for to develop a retail footprint in Paris, London, Milan, Tokyo, Hong Kong and South Korea, the place the corporate doesn’t but function shops. “We will be opening stores in Europe and Asia in the next three months — a handful.” She stated it was too quickly to specify future websites.
Mackage operates 11 shops, in Canada and U.S.
In addition, “We will continue to roll out the retail footprint in a pop up version, opportunistically,” in ski areas, reminiscent of Aspen, Colo., and the French Alps. They could be take a look at markets for attainable everlasting shops.
The privately owned Mackage additionally wholesales to Saks Fifth Avenue, Neiman Marcus, Holt Renfrew, Bloomingdale’s and Nordstrom, amongst different shops, conducts e-commerce, and is offered in additional than 40 nations worldwide.
On the merchandise entrance, Golesic famous the corporate launched a footwear capsule assortment final 12 months and can do one other this fall. Other class launches are being thought of, although Golesic stated she couldn’t but specify which of them. “We just need to take some time and figure out how we map it out. We want to be super authentic,” she stated.
The greatest class for the corporate stays luxurious outerwear. Styles have technical efficiency traits reminiscent of being water-repellent, windproof and breathable. Active/athleisure-styled ready-to-wear, and equipment, are additionally supplied. “You will see a significant shift as continue with more active-oriented rtw, and accessories and footwear.”
Asked if the unusually excessive temperatures lately in North America and Europe have impeded outerwear gross sales, Golesic replied: “Absolutely not. Mackage has a very broad assortment,” including that the assortment presents light-weight down and heavier down outerwear, outerwear in different supplies reminiscent of wool and leather-based, and runs the gamut from rainwear to skiwear.
Golesic stated the corporate has early indications that there’s a shift again to outerwear to finish an outfit and that the corporate has for fall a brand new “Cloud” assortment in down. “It’s very, very light-weight and heat and practical. It nearly appears like you might be wrapping your self in an enormous cloud.
“Mackage has the capability to innovate at the highest levels in terms of fabrications, materials and sustainability, with the distribution and brand recognition to scale significantly,” Golesic stated.