Mack Weldon is updating its picture.
The males’s necessities model created by Brian Berger in 2012 with a mission to reinvent fundamentals, right now will unveil a brand new model positioning message and marketing campaign. Called “Buy Some Time,” the marketing campaign contains two tv spots created with model company Bullish and directed by the Perlorian Brothers. This marks Mack Weldon’s first full built-in marketing campaign and facilities across the introduction of its Daily Wear System, a deal with used to explain how its items work collectively to enrich each other.
The model now affords every little thing from underwear and socks to high-tech pants, polos, costume shorts and swimwear.
“When men can look great with minimal effort, they have time to focus on the things that matter to them most,” stated Talia Handler, Mack Weldon’s newly employed chief advertising officer. “This is the essence of our new ‘Buy Some Time’ campaign, launching today and marking our first fully integrated campaign since the brand launched nine years ago.”
At the middle of the marketing campaign are the TV spots that showcase how the model’s clothes can assist guys discover additional time of their day by taking the guesswork out of dressing. The tongue-in-cheek spots characteristic Stephen and Michael, who can spend much less time on their wardrobe and extra time tending to their large pumpkin or programming their robotic drummer due to their Mack Weldon attire assortment.
“We spent time working to uncover what makes Mack Weldon’s customers tick, what they value and the role the brand plays in their lives,” stated Brent Vartan, managing accomplice of Bullish. “We found that they value systems — in fact, they have a system for almost everything in their life. That’s a value that Mack Weldon shares with their customers as they design their clothes to work as a system. We’re excited to help bring this connection to light for Mack Weldon and its customer base across their marketing touchpoints.”
Handler stated that the model’s merchandise have all the time been designed to work collectively, however Mack Weldon has by no means publicized it. “Bringing our new positioning to life via the ‘Buy Some Time’ campaign not only reinforces the value that we deliver to our customers every day, but will also be used as the flywheel that propels our evolution from an e-commerce company to a true lifestyle brand that also has a robust retail footprint.”
Founder Berger stated because the model has branched out past underwear and socks, this marketing campaign is “the next logical step” to get the message out about its expanded vary.
Mack Weldon is predicated in New York City and sells its assortment by itself e-commerce web site and at one brick-and-mortar retailer at Hudson Yards.