MEXICO CITY — Louis Vuitton launched its on-line retailer in Mexico, hoping to revenue from rising momentum in luxurious gross sales as Latin America’s second-largest economic system exits the pandemic.
In an announcement, the French luxurious home stated Mexican purchasers will now be capable to “enjoy a wide selection of collections including ready-to-wear for men and women, leather goods, shoes, accessories, travel, fragrances, jewelry and more.”
The model can even make customized providers corresponding to “hot stamping,” particular engravings or initials, or selective designs obtainable out there. Free supply or retailer decide up by means of Click & Collect will probably be obtainable, together with at its flagship retailer in Mexico City’s high-end Masaryk excessive road.
A take a look at the brand new website reveals a big choice of particular jewellery and fragrances corresponding to B Blossom bracelets retailing for 226,000 Mexican pesos, or $11,300, or ‘Imagination’ fragrance retailing for five,000 pesos, or $250. Shoppers also can buy gadgets from the model’s newest Wild at Heart capsule assortment.
Vuitton’s Mexican foray marks the thirtieth nation the place e-commerce, launched in 2005, is obtainable. It comes as rivals are dashing to roll out e-commerce, with Hugo Boss, Cartier and Bulgari lately debuting their very own websites within the nation.
Mexico’s luxurious gross sales proceed to collect tempo because the nation continues to see circumstances of COVID-19 reduce.
President Andrés Manuel López Obrador expects the nation to return to its pre-pandemic financial efficiency within the third quarter, a lot sooner than initially anticipated, as May GDP surged 28 %.
That needs to be music to retailers’ ears after the economic system shrank 8.5 % final 12 months, leading to enormous losses for luxurious manufacturers, which in some circumstances noticed gross sales plummet 25 %.