THE VUITTON-GEHRY CONNECTION CONTINUES: Louis Vuitton and Frank Gehry have teamed up but once more, this time on a brand new perfume line, referred to as Les Extraits Collection.
For it, the French luxurious items home’s grasp perfumer Jacques Cavallier Belletrud has created a brand new assortment of extracts of fragrance, whereas Gehry conceived a bottle to carry the 5 completely different juices. Each flacon comes topped with a three-dimensional, silver-colored sculptural work paying homage to wind shifting by way of and swirling a silver sheath.
Wind performed a key position in Cavallier Belletrud’s conception of the fragrances, as he had in thoughts what scents are stirred within the air that wafts by way of Grasse, France, the place his laboratory is housed at Les Fontaines Parfumées. He took a conventional perfume kind – an extract of fragrance – and modernized it by banishing scent’s conventional construction, with prime, center and base notes, for these long-lasting, contemporary fragrances.
“My ambition was to reinvent the extrait de parfum of the 21st century, bringing newness and new emotions without having any connections with the existing fragrances at Louis Vuitton [and] by breaking the rules,” defined Cavallier Belletrud, throughout a press convention held in Paris on Monday.
“What I love the best, like Frank, is to break the rules, to deconstruct and rebuild things in other ways in order to produce emotions,” he continued.
The fragrances are referred to as Stellar Times, Cosmic Cloud, Dancing Blossom, Rhapsody and Symphony. Each represents a unique main olfactive household and is concentrated at 30 p.c.
“It was just coming from my heart,” mentioned Cavallier Belletrud, of the venture.
The perfume line marks Vuitton’s second collaboration with the legendary architect, who designed the Fondation Vuitton within the Bois de Boulogne in a Paris suburb.
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