RISING STAR: L’Oréal Paris is debuting its Lights on Women Award on the Cannes Film Festival subsequent month to honor a rising feminine filmmaker. The award is in partnership with the pageant’s Short Films competitors.
The winner will likely be chosen from that and quick movie packages from worldwide movie colleges.
The laureate is to be introduced on July 16 by Kate Winslet, a L’Oréal Paris spokesperson and Academy Award-winner, who will act because the competitors’s first juror. That will likely be throughout a prize ceremony on the Jeune Cinéma dinner in Cannes, France.
Women are severely underrepresented in movie: According to Statista, simply 10.7 % of administrators had been feminine in Hollywood in 2019. Only 21.3 % of quick movies are directed by ladies and a complete of seven ladies have been nominated as Best Director on the Academy Awards.
“What an honor to preside as juror over this remarkable recognition for women filmmakers and to have an opportunity to celebrate such incredible talent,” mentioned Winslet, in an announcement. “It is essential that we work together as a community to pursue gender parity within our industry, and I am delighted to support the L’Oréal Paris family on this important initiative.”
The winner will obtain monetary help of as much as 30,000 euros, a platform for extra visibility and entry to different ladies in cinema.
“L’Oréal Paris is a feminine and feminist brand. We believe in empowering women to overcome barriers and to have a long-term positive social impact within their communities,” mentioned Délphine Viguier-Hovasse, world model president of L’Oréal Paris. “The massive under-representation of women in film requires large-scale support, and I am proud to use our brand platform and resources to stand up for women’s visibility, with the help of the incredible female actors who represent our brand. I firmly believe in advocating for talented women and holding space for them to shine.”
Thierry Frémaux, director of the Festival International du Film de Cannes, mentioned the partnership with L’Oréal Paris is a pure extension of the model’s ongoing help for Cannes and the cinema group.
“The Lights on Women Award will offer a much-needed opportunity to honor a deserving creator and aligns with the broader commitment of the Short Films competition and international film schools’ short film programs to recognize the female talent of tomorrow,” he mentioned.
For extra, see:
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Cannes Film Festival Announces Lineup for 2021 Edition
Kate Winslet Named Global Ambassador for L’Oréal Paris