MILAN CALLING: The British Fashion Council is taking its London Show Rooms designer occasion to Milan for the primary time.
The occasion, which usually takes place in Paris, will highlight 11 designers and provides them entry to all the footfall, crowds, clients and consumers Milan has to supply throughout trend week.
The BFC is partnering with the White Milano commerce present, which is able to happen from Sept. 23-26. The London designer occasion will probably be situated at Superstudio Più, on through Tortona 27, throughout the renewed White setup, which this season consists of particular content material and leisure.
An announcement is anticipated Friday.
London Show Rooms has been going since 2008 and the pop-up often takes place in Paris. Its intention is to help enterprise progress alternatives for rising designers. Among the designers participating this season are Duran Lantink, Ahluwalia, Edward Crutchley, Saul Nash, Jordanluca and Palmer Harding.
“We are excited to announce this new partnership with White for September 2021,” stated BFC chief govt officer Caroline Rush.
“The BFC is committed to strengthening British fashion in the global economy, and being able to support designer businesses sell their collections in Milan is fantastic. We look forward to this new partnership which will help the designers reach new audiences.”
Access to White is solely reserved to consumers, press and trend business professionals.
Massimiliano Bizzi, founding father of White, stated the group was “proud to confirm our international approach by partnering up with the British Fashion Council. This contribution is highly valuable for the entire Milan Fashion Week.”
As reported, Milan is making ready for a bumper lineup of reveals and shows, and the return of bodily occasions. In-person occasions account for 125 of the 173 appointments scheduled for present week, which runs from Sept. 21 to 27.
Prada, Fendi, Giorgio Armani, Versace, Missoni, Salvatore Ferragamo, Marni, Max Mara, Jil Sander, Alberta Ferretti, Etro and MSGM are among the many established names slated to current their collections in-person, whereas Emilio Pucci, Dsquared2, Antonio Marras, GCDS and Philipp Plein are a few of the manufacturers sticking to the digital format this season.