Logan Horne began his profession as a stylist for boldface names together with Lindsay Lohan and Karolína Kurková. But he shifted gears final 12 months when he launched a group of residence furnishings created from repurposed supplies. And now, Horne has turned his consideration to males’s put on.
His purpose is to “carve a whole new genre of reworked fashion,” he mentioned. And towards that finish, he has amassed a group of classic designer scarves from high-end homes resembling Chanel, Gucci, Celine and Hermès and is crafting them into males’s shirts.
He teams the scarves into themes — equestrian, looking, and so forth. — after which makes use of three for every shirt so the entrance, again and sleeves are completely different but complementary. The shirts are completed with classic buttons and no two items are the identical.
The shirts are provided in a single measurement, a males’s additional massive so “we don’t lose the integrity of the scenes,” he mentioned, and is advertising them as unisex.
He described the shirts within the assortment as “conversation starters,” that are an extension of the “blocks” Horne created for his residence line. These too are crafted from classic designer scarves and might function a stool or ottoman.
The shirts will not be cheap — the retail value is $1,850 — however Horne believes his buyer, whom he described as a “fashion enthusiast who wants one-of-a-kind pieces,” is keen to pay the value. “If you’re not into streetwear and appreciate design history, there aren’t a lot of choices,” he mentioned.
The shirts launched on Horne’s J Logan Home web site earlier this month and have already begun promoting. Looking forward, Horne mentioned he’s designing a brand new batch of shirts and can replace the choices a couple of times a month. In addition to the shirts and blocks, he’s additionally planning to broaden into different classes together with bookmarks and quilts created from neckties; shadowboxes; pillows and lamp shades, in addition to reversible bucket hats created from the remnant items left over from the shirts.
Even although Horne makes use of solely high-end designer merchandise for his assortment, he’s cautious to distance himself from the manufacturers themselves and stresses that he’s not affiliated with or linked to any of the businesses whose product he makes use of. Instead, his mission is to create a sustainable way of life model by utilizing pre-owned designer items that respect the unique design ethos.