Growing up in Northern Ireland, Jonathan Anderson remembers going out to the golf equipment on Friday evening, which concerned “lots of aftershave” and experimenting with completely different sorts of fashions.
He channeled that anything-goes, hedonistic spirit into his spring males’s assortment for Loewe, which matches from good-looking tailor-made coats within the Spanish home’s Anagram brand or shiny cactus leather-based to what he described as “full disco ball.”
Cue the present video, which depicts a younger man in a tinsel-fringed tank and shorts dancing with abandon in a nightclub in Marseille, laser beams slicing the air. Other revellers confirmed up in sequinned, zebra-motif shorts and tops, or neon knits layered up like glow-stick bracelets.
“It’s about dressing outside of your comfort zone, or dressing for imaginary or real events,” Anderson defined in a Zoom name. “It’s about losing yourself in a crowd.”
In addition to the video, with voiceover musings from Anderson, Loewe printed two luxurious hardcover books: one that includes the hoodlum work and dirty, violence-tinged photographs of German artist Florian Krewer; the opposite photographs by David Sims of street-cast characters hanging round a basketball court docket, or taking part in with pink bubble wrap in a studio. Also included within the designer’s newest “collection in a box” had been artwork posters, luminescent bed room ceiling stars and a snap bracelet.
Despite that avalanche of content material, a few of it disquieting, and Anderson’s deep ideas about our practically post-COVID-19 world, what got here throughout within the assortment was spontaneity and the frenzy of style experimentation. Like a teenage Anderson prepping for a giant evening out, one can think about a daring Loewe buyer tickled to check out a leather-based parka with portholes on the knee; a tiered high of knotted and draped satin, or a ribbed cotton tank and matching shorts in a beach-y print.
One of essentially the most hanging — and bonkers — clothes within the assortment is a lean Crombie coat with a convex protect of hammered metallic sewn into the again. Anderson loves that it “distorts the silhouette” whereas on the similar time reminding him of the funhouse mirrors at an area carnival. Boys, they wanna have enjoyable, too.