LL Cool J is branching out into fundamentals.
The actor and entrepreneur’s Rock the Bells assortment has lengthy been centered round traditional hip-hop-inspired streetwear, however at present he’s introducing a line of fundamentals referred to as Hip-Hop Is Essential.
“I used to rock streetwear all the time because it was comfortable and stylish,” he mentioned. “As my life has evolved, the current offerings don’t speak to my station in life. Today’s streetwear doesn’t always fit right and can be too hard to get. I wanted to create something that represents me: high-quality, self-assured, versatile and comfortable.”
Hip-Hop Is Essential marks the most important product providing from Rock the Bells to this point and contains a variety of hoodies, pants, cropped shorts and tanks provided initially in pastels for the summer time season with a extra impartial palette deliberate for fall when non-apparel gadgets akin to water bottles, decanter units, towels, candles and different merchandise shall be provided. Prices for the present assortment vary from $35 for a girls’s cropped tee to $85 for a crewneck hoodie, and the gathering is out there on the model’s e-commerce website.
LL Cool J, born James Todd Smith, began his profession as a rap artist as an adolescent and now stars within the CBS collection “NCIS: Los Angeles.” He has appeared in scores of movies and tv reveals, and in 2017 was the primary rap musician to obtain a Kennedy Center Honor for lifetime creative achievement. In early 2020, he launched Rock the Bells, a set of T-shirts, hoodies and jackets that speaks to the heritage of the hip-hop motion.
Rock the Bells was the title of a track in 1986 the entertainer has parlayed into a lot of arenas, together with a traditional hip-hop channel on SiriusXM satellite tv for pc radio that launched in 2018. It was after the station debuted that LL Cool J got here to the belief that “classic hip-hop had not been presented to fans in an authentic way and realized that they wanted more,” he mentioned on the time, resulting in the creation of the Rock the Bells attire line.