MILAN — If you need one thing completed, do it your self.
That have to be one thing that crossed the thoughts of Italian entrepreneur Marco Marchi when he determined by means of his personal vogue firm Liu Jo Group to take over the licenses of Blufin’s modern and kids’s put on strains.
In 2019, Marchi, by means of his Eccellenze Italiane holding, which additionally has an funding in Italian retailer Coin SpA, acquired Blufin, Blumarine’s mum or dad firm, from the Tarabini household.
In the primary part of the relaunch of the corporate, Marchi put the concentrate on Blumarine, hiring a brand new artistic director, Nicola Brognano, who succeeded Anna Molinari, and reorganizing its distribution. Now the entrepreneur is making an attempt to spice up the enterprise of the Blugirl modern model and of Miss Blumarine, the road devoted to kids and younger ladies.
The Liu Jo Group, which operates the Liu Jo modern label with a turnover of greater than 300 million euros and a retail community of 419 shops, will produce and distribute the attire, equipment and beachwear collections of each the Blugirl and Miss Blumarine labels.
“I think that now that the market is normalizing after the COVID-19 shakeup, it’s the right moment to relaunch these historic brands, through a credible project developed by a company with big credibility in the industry,” Marchi mentioned.
The entrepreneur highlighted that the 2 collections, which will probably be designed by devoted in-house groups, will probably be distributed by means of the wholesale channel, particularly in Europe, Russia and the Middle East. “But we won’t neglect Asia,” Marchi mentioned. “Our main goal will be to develop a strategic distribution, supporting our commercial partners and organically growing with them.”
Blumarine gained’t be a part of the deal and can proceed to be managed individually by Blufin. “When the pandemic kicked off, we were just reshuffling the brand with a new creative direction, new products and a new distribution,” Marchi mentioned. “However, despite the difficulties of the moment, we are very proud that the most influential music and entertainment talents in the United States spontaneously decided to wear Blumarine, giving a strong boost to the international visibility of the brand.” Kendall Jenner, Hailey Bieber, Rihanna and Gwen Stefani have been among the many newest celebrities to put on the model.
Blumarine presently operates 18 mono model shops and its collections can be found in 142 multibrand retailers worldwide.
Marchi mentioned he anticipated a constructive rebound within the second half of 2021, which he thinks will assist his Eccellenze Italiane holding to shut the 12 months with development in comparison with 2019.
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