Levi Strauss & Co., and its manufacturers, Levi’s, Dockers, Denizen by Levi’s and Signature by Levi Strauss & Co., have develop into members of the U.S. Cotton Trust Protocol.
More than 90 p.c of Levi Strauss & Co.’s merchandise are cotton-based and the corporate has dedicated to sourcing 100% extra sustainably grown cotton, specializing in reducing water use, chopping carbon emissions and decreasing fertilizer and pesticide use.
This company dedication to extra sustainable and resilient cotton sourcing is a part of a broader inside initiative designed to maneuver Levi’s towards a extra sustainable and round product technique.
“At Levi Strauss & Co., the quality and sustainability of the cotton we use is critical to our business and important to our customers,” mentioned Jeffrey Hogue, chief sustainability officer, Levi Strauss & Co. “Membership in the U.S. Cotton Trust Protocol will be an important step and a key partnership in our efforts to source 100 percent more sustainably grown cotton.”
The Trust Protocol will help Levi’s efforts by offering verified information on sustainability practices from U.S. cotton growers and entry to mixture year-over-year information on crucial metrics together with water use, greenhouse gasoline emissions, vitality use, soil carbon, soil loss and land use effectivity. Levi’s will even take part within the pilot section of the Protocol Credit Management System, which offers its members with full provide chain transparency by way of use of TextileGenesis’ blockchain expertise.
“Levi Strauss & Co. is a globally recognized and respected brand and we are proud to welcome them as members,” mentioned Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “During the past 35 years, the U.S. cotton industry has made significant progress in reducing our environmental impact and the Trust Protocol is aligned with the 2025 national goals to further those improvements. As a member, Levi Strauss & Co. will receive farm level data, which will help them progress their sustainability efforts and achieve their cotton sourcing goals.”
Levi’s reported 2020 web revenues had been $4.5 billion and the corporate’s merchandise are bought in additional than 100 nations worldwide by way of chain retailers, shops on-line websites and roughly 3,100 retail shops and shops-in-shop.
Since its launch in 2020, the Trust Protocol has added greater than 450 model, retailer, mill and producer members. These embody Gap Inc., together with its manufacturers, Old Navy, Gap, Banana Republic and Athleta, Gildan, and U.Ok. retailers comparable to Tesco, Byford and Next plc. The Trust Protocol additionally consists of 10 U.S. mills, in addition to members in Latin America.
The U.S. Cotton Trust Protocol is aligned with the UN Sustainable Development Goals, acknowledged by Textile Exchange and Forum for the Future, and a part of the Sustainable Apparel Coalition, Cotton 2023 Sustainable Cotton Challenge, Cotton 2040 and Cotton Up initiatives.
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