PARIS — Lemaire has teamed up with Chinese artist Lin Yan for an set up at Beijing’s Dover Street Market outpost.
The “Lin Yan — Lemaire: Beijing Gateway” set up, unveiled July 2, might be in place till Aug. 12 within the retailer’s elephant house — which incorporates a big papier mâché sculpture of a pachyderm.
“We love this type of project because it’s the opportunity to ask people to offer their vision of the brand,” mentioned Lemaire codesigner Sarah-Linh Tran in an interview with WWD on the label’s Paris headquarters.
The artist is famend for creating sculptures and imprints of architectural options from layers of rice paper. “She built a sort of lightweight house around the elephant that respects the colors and textures of the elephant to highlight a selection of silhouettes that are suspended,” Tran defined. She and accomplice Christophe Lemaire noticed parallels between the best way Yan shapes paper and the best way they consider clothes, as a light-weight residence or shelter with a number of layers.
“Lin Yan’s work is very interesting, she has traveled a lot, she studied at the Beaux-Arts in Paris,” she mentioned. “She has created a lot of imprints of doors and architectural elements in Beijing when the city was destroying lots of old buildings, so she froze the memory of certain elements.”
The set up options sure of those architectural parts — three doorways and home windows — in numerous shades of white and a smoky black that echo one of many key items in Lemaire’s fall assortment, that includes a marbled print. The artworks are interspersed with 5 full appears from Lemaire in addition to equipment from the gathering for the show.
“Creation is also a process of communication with material. When I hold the traditional Chinese handmade paper…, it is as comfortable and pleasant as wearing a garment that would perfectly express my personality,” Lin Yan mentioned.
Lemaire and Tran usually function artists’ work of their designs — their spring 2022 assortment features a capsule that includes prints of landscapes by Joseph Yoakum, and others have integrated the work of artists like Martin Ramírez and Carlos Peñafiel — and collaborate with creatives from totally different spheres for his or her retail installations.
Last yr, they labored with Tokyo-based Kobayashi-san on an set up at Dover Street Market in Tokyo’s Ginza neighborhood. Their Tokyo pop-up that opened final yr is the fruit of a collaboration with the SKWAT collective, made up of structure agency Daikei Mills and e-book retailer Twelvebooks, and options picket shows created utilizing the normal Kigumi development method.
Originally deliberate for a single season, the Tokyo retailer — Lemaire’s solely stand-alone outdoors Paris — will stay open till subsequent spring not less than. “It’s performed well, and it allows us to understand our Japanese clientele better,” Tran mentioned.
As for China, it is usually a rising marketplace for Lemaire. The label has 25 doorways there, together with Dover Street Market and Lane Crawford.