Lancôme‘s Write Her Future scholarship fund has entered part two with a freshly inked partnership.
The L’Oréal-owned model is partnering with the NAACP to supply 30 grants of $10,000 to college students beginning school within the 2022 tutorial 12 months.
“The DNA of what Lancôme is all about is really empowering women and having women feel happy. We do that through a number of different ways, but at the moment, we expect that our program will touch 1,500 women through the end of 2021,” mentioned Stuart Leitch, president at Lancôme U.S., including that it will have an effect on over 10,000 college students within the first 12 months.
Leitch, who took the helm of the model firstly of 2020, mentioned this system has advanced with new focuses on key areas. “The way the program has evolved at this point is that specifically in the U.S., illiteracy is not the biggest issue we face, but it affects women more than men. As the program goes into phase two, it is really focused on education, entrepreneurship and on mentorship. Those are the three pillars of the program as we move forward.”
The partnership is working particularly with the NAACP’s ACT-SO (the Afro-Academic, Cultural, Technological and Scientific Olympics), a yearlong program that over 10,000 college students take part in earlier than beginning school. When Write Her Future initially launched within the U.S. in 2019, it initially partnered with ProLiteracy.
“We are thrilled to partner with Lancôme on the Write Her Future Scholarship Fund,” mentioned NAACP president and chief govt officer Derrick Johnson in a press release. “As an organization dedicated to doing the work in our communities ourselves, we greatly appreciate Lancôme for consistently using their platform to enable change and influence. We look forward to witnessing these young women who have received mentoring opportunities and scholarships contribute to their communities and beyond.”
Lancôme’s choice to associate with the NAACP got here from a deep dive into information round illiteracy, mentioned Anncy Rowe, senior vp of promoting at Lancôme U.S.
“When you think about literacy around the world and Lancôme’s mission, it’s all about having women get to this point of self-fulfillment, and education is so foundational,” Rowe mentioned. “As we started looking at the statistics, when you look at reading scores, there is a gap between white versus Black students at 32 points. There is a gap in terms of white versus women of color actually moving on past high school into college. We, at Lancôme, believe that education is a great equalizer. We really wanted to help level the playing field and bring that equity to education.”
“We whittle our approach down from a bigger concept to holding ourselves very accountable, and seeing where we can put our action, where we can put our investments, and then also partnering with organizations to see if our ideas can be fulfilled,” Leitch added. “Then, it’s who is the best partner to make those ideas come to life. That’s how we arrived here.”
The executives mentioned the model’s range efforts prolonged internally, too. L’Oréal USA’s workforce is over 70 % feminine, and over 38 % folks of shade, based on a spokesperson. Exactly 50 % of its administration committee is feminine, as is over 60 % of administration.
“As a woman of color on Lancôme, it’s been so rewarding when you have a seat at the table. You can make change, like the Write Her Future program, and the pivot that we’re able to make. In terms of recruiting and the team’s like, diversity is obviously so important to us. So even diversity within our teams, of all, you know, shapes and forms is so critical,” Rowe mentioned.
For extra from WWD.com, see:
Lancôme Launches International Nurses Day Campaign
EXCLUSIVE: Lancôme Unveils Global Sustainability Program
Natalie Portman on Miss Dior’s Latest Fragrance Launch