Vegamour has expanded into retail, now accessible at Sephora.com, WWD has discovered completely.
Vegan and plant-based — utilizing wild harvested, natural substances — the model’s line of hair care merchandise, lash and forehead serums and dietary supplements fall below Sephora’s “clean” class. Priced between $28 and $80, the vary of products has been developed to focus on thinning hair; they embody a $38 scalp therapy, $52 hair serum and $28 biotin gummies.
“Vegamour has created a completely different category to serve what is currently a white space in the hair, beauty, wellness domain,” stated Vegamour CEO Daniel Hodgdon in an unique assertion. “Sephora is uniquely positioned to help us bring awareness and education via its global brand platform.”
The model is predicted to exceed 100 million in gross sales this 12 months, based on trade sources.
Hodgdon, who based the corporate in Los Angeles in 2016, stated the white area within the hair wellness class is “a comprehensive, inside-out approach to long-term hair health that produces unparalleled results without harmful side effects.”
He continued: “Hair loss, hair health is a huge issue for women. Forty percent of alopecia sufferers globally are women. Eighty percent of women will experience some form of hair loss in their lifetime, but female pattern hair loss or premature shedding has been historically ignored and never really been addressed by the hair or beauty industry, other than by marketing watered-down versions of hair loss products for men that are too toxic for women to use at full strength. Until Vegamour, nobody was addressing this universal concern from an exclusively female point of view and physiology.”