Los Angeles homeware maven Heather Taylor, whose cottagey, handwoven residence linens are a favourite of tastemakers Reese Witherspoon, Gwyneth Paltrow and the Kardashians, is spreading her wings in 2021.
Her rustic-modern, gingham-checked aesthetic has been translated onto an accessible, 100-piece HTH x West Elm summer time assortment of napkins, placemats and desk runners; canyon stripe ruffle-edge linen mattress sheets and quilted scalloped pillow shams; a picnic basket and artisan hammock, all in shades of nutmeg, sage, berry, goldenrod and lightweight blue, and beginning at $24.50.
And it’s already been so profitable, West Elm is extending the partnership via the vacations, when Taylor will debut her first dishes, Christmas stockings and extra.
“It’s been a total Martha Stewart dream. This is the biggest scale project we’ve ever done, and the highlight of my career and the most fun,” stated Taylor, who began her namesake model in 2013, promoting it on-line and thru retailers together with Nickey Kehoe, John Derian and Le Bon Marché. “I have been a fan of West Elm forever and they’ve made some of my favorite things in my house, including these beloved lamps next to my bed. With this, we’ve been able to branch into new categories, things I’ve always wanted to do like bath and more bedding — and I’ve always wanted to do a hammock.…It’s been a true delight.”
At value factors about half of her fundamental line, the West Elm assortment is out there on-line and popping up starting Saturday on the West Elm Beverly Boulevard location in L.A.
Taylor, a third-generation Angeleno who lives in Laurel Canyon, is a shelter magazine favourite. She opened her first retailer in 2018, in a 1931 constructing within the Westwood neighborhood that additionally homes her West Elm furniture-stocked workplace, designed by Sarah Shetter, with sofa and chairs lined in HTH materials. Pre-COVID-19, her linens have been the go-to for stylish get together leases for weddings, child showers and the like in L.A.
“Rentals have been a casualty of the pandemic, but retail has been exploding,” she stated, noting that the shop is reopening with common hours on the finish of the month. “Overall, we have had tremendous growth as most home companies have. We launched masks really early and it was a game changer. And people have become so interested in their interior spaces; it’s really hard to redo your kitchen, but to hang a new tea towel is easy.”
This 12 months, along with her fundamental line, she’s specializing in increasing bedding choices, and launching extra utilitarian residence gadgets, like tissue field and ironing board covers.
“Everything we launch is because I need it and can’t find it. That’s why I started Heather Taylor Home,” she stated.
Taylor has been inching into style, too. Last 12 months, she collaborated with L.A. up to date model Doen on a capsule of checked attire, tops and aprons that bought out shortly. A second assortment with the model will bow this summer time.
She’s additionally partnering on her first purses with L.A. equipment designer Clare Vivier, which can hit shops on the finish of June.
“Fashion is part of who I am, so it makes me happy the fashion world is interested in what we’re doing. In the end, it’s all about timeless design, that’s what we try to do and it’s resonating with people,” Taylor stated. “During the pandemic, no one was getting dressed, and the opportunity to express ourselves became about what napkin you were going to use with what tablecloth, and what throw pillow you could put on your couch. Home was all we had, and now that people have become interested in that world, it’s carrying over.”