Kontoor Brands Inc. is bringing on a brand new head of company communications and public affairs.
The North Carolina-based denim firm, dad or mum to the Wrangler and Lee manufacturers, stated Thursday that Mame Annan-Brown will probably be its new govt vp of worldwide communications and public affairs. She will report on to chief govt officer Scott Baxter.
“The environment in which we operate has become increasingly complex,” Baxter stated in a press release Thursday.
“Having someone with Mame’s credentials and global perspective will be critical in helping us navigate policy changes, while also continuing to position Kontoor and our brands as an industry leader,” he added. “We are thrilled to welcome Mame to our executive team and look forward to her valuable perspective as we enter the next phase of growth at the company.”
Annan-Brown, who begins the position subsequent month, will oversee the corporate’s total communications technique worldwide and in addition lead its authorities affairs efforts, the corporate stated. Annan-Brown has most just lately led public relations on the International Finance Corp., a corporation tied to the World Bank, and has beforehand labored as vp of selling and communications at J.P. Morgan.
“She also will have responsibility for leading government affairs strategies to achieve positive outcomes, developing Kontoor’s position on key legislative and regulatory issues,” Kontoor Brands stated. “Additionally, she will serve as a representative and advocate for Kontoor’s interest among government agencies and other select associations.”
Since its spin off from VF Corp. two years in the past, Kontoor Brands has publicized its technique to increase its e-commerce enterprise and to amplify its Wrangler and Lee denim manufacturers. The firm’s different current notable hires embody Christopher Reid, who it introduced on in March final yr as the corporate’s basic supervisor of digital.