Skims is stepping into the video games. The Olympic Games that’s.
Kim Kardashian West, founding father of the innerwear model, revealed Monday that Skims is designing the official undergarments, sleepwear and loungewear to be worn by Team USA athletes within the upcoming Summer Olympics in Tokyo.
“We are so proud to support Team USA in the Tokyo 2020 Olympic and Paralympic Games,” Kardashian West wrote in an Instagram story Monday.
In an Instagram publish the identical day, she tagged pictures of Team USA athletes — reminiscent of swimmer Haley Anderson, soccer participant Alex Morgan, monitor and subject runner Dalilah Muhammad and Paralympic monitor and subject runner Scout Bassett — writing, “Ever since I used to be 10 years previous, I’ve heard each single element concerning the Olympics from my stepdad. As I watched the athletes compete, I’d develop to know the dedication and honor being part of the Olympics embodied. I traveled with my stepdad and household to all totally different cities for the Olympic trials, the Olympics and monitor meets of @caitlynjenner’s and at each cease I’d purchase an Olympic T-shirt as a memento.
“When I received the call inviting Skims to be a part of @TeamUSA, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle,” Kardashian West continued.
The trend entrepreneur and actuality star based Skims in September 2019.
While the shapewear line — which Kardashian West initially meant to call “Kimono” — was initially met with controversy, Skims has since attracted a loyal following (2.9 million individuals on Instagram), been rumored to promote out of a number of collections and drawn consideration to the bigger shapewear trade.
Amid the pandemic, the model expanded into loungewear and intimates, reminiscent of extra bras and underwear. Kardashian West additionally launched at Nordstrom in February 2020 and opened a pop-up in Los Angeles early this yr. The star instructed WWD in April that on-line gross sales of Skims “quadrupled” in 2020 and the model is hoping to open a everlasting stand-alone retailer someday in 2022. Kardashian West has additionally hinted that she want to increase into males’s fundamentals and shapewear, however no date has been set.
The limited-edition Team USA assortment will likely be accessible at Skims.com, though particulars of the primary drop haven’t but been launched.