Kim Kardashian West is just not rebranding her KKW Beauty model to drop the “W” from the model’s identify regardless of submitting for divorce from Kanye West earlier this yr.
A supply near Kardashian West and the model confirmed that the rebrand, which she introduced on social media on Tuesday, has “nothing to do with dropping the ‘W’ from KKW.”
“Kim is still Kim Kardashian West and has not changed her legal name,” the supply mentioned. “The rebrand has been in the works for some time. Kanye actually helped Kim come up with the new name, the packaging, the formulas and even the shopping experience of being able to shop all categories in beauty and cosmetics under one brand, one website [which] has always been Kim’s vision from the beginning. She is incredibly excited about this next phase.”
Kardashian West introduced the KKW Beauty rebrand on the model’s social media channels, posting a press release that learn partly: “On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look. I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.”
The rebrand is a part of Kardashian West’s cope with Coty Inc., which signed a licensing deal for $200 million for a 20 p.c stake within the KKW Beauty and Fragrance manufacturers in June. According to Kardashian West’s assertion, the KKW Beauty model is discounting all of its merchandise between 20 and 75 p.c till the web site shutters on Aug. 1.
Kardashian West filed for divorce from Kanye West this February after almost seven years of marriage. It was speculated then that Kardashian West may need plans to alter the identify of her namesake manufacturers as soon as the divorce was finalized.
KKW Beauty and Kardashian West haven’t commented additional on what the rebrand will entail, the brand new model identify or relaunch date.
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