Kenneth Cole is collaborating with Kane 11, a hosiery model cofounded by former media government Peter Hunsinger, on a dual-branded line of individually sized socks.
The Kane 11 x Kenneth Cole no-show socks are available packs of 4 with one in every of every coloration: black, white, navy and grey. They will retail for $42.50 and be supplied on the Kenneth Cole e-commerce web site starting on Aug. 24.
Hunsinger, who labored for Condé Nast for greater than three many years, based Kane 11 in 2018. Its declare to fame is that the socks are supplied in particular person shoe sizes fairly than within the vary supplied by different manufacturers, that are bought in sizes comparable to 9 to 13 or one-size-fits-all.
In distinction, the Kenneth Cole socks are supplied in seven sizes, from 7 to 13, and are meant to enhance the model’s basic Liam sneakers, which characteristic a cushioned inside sole and leather-based uppers.
“At Kenneth Cole we create modern, versatile, and functional clothing, shoes and accessories that aim to make daily dressing effortless,” mentioned Kenneth Cole, founder and chief government officer of Kenneth Cole Productions, Inc. “Our specific approach to footwear is built around style, ease and comfort. As functional design is part of Kane 11’s mission as well, we agreed to collaborate on an innovative sock that would work perfectly with our footwear, we knew it was a perfect fit…literally.”
Hunsinger added: “Kenneth Cole’s innovation in footwear and commitment to social justice match the values Kane 11 works to achieve, and we are honored to be collaborating with the brand. Building on our mutual desire to make daily dressing effortless, our discussions led to the concept of ultimate comfort and performance.”
Hunsinger, who began the direct-to-consumer Kane 11 model with Tom Kallish of Tommie Copper, mentioned the collaboration is meant to “highlight the brands’ common goal of combining innovation, style and comfort.” He mentioned Kane 11 is the quickest rising sock firm in America.
The Kane 11 title was created as a result of they had been looking for one thing “strong and punchy,” Hunsinger mentioned. Kane was harking back to “Citizen Kane” and 11 was for the distinct variety of sizes supplied.