Kate Moss is entering into Kim Kardashian West’s Skims.
The ’90s supermodel is the newest face of Kardashian’s Skims, showing within the innerwear model’s new TV marketing campaign.
“I first met Kate [Moss] in 2014 through [Burberry’s chief creative officer] Riccardo Tisci and was instantly struck by her cheeky humor, authentic and classic beauty — we’ve been friends ever since,” Kardashian West stated in a press release. In truth, the duo was just lately noticed round Rome, following the Fendi Couture present.
“She is the fashion icon, defining whole generations of culture and style and I am honored to feature her as the new face of Skims this summer,” continued Kardashian West, referring to the mannequin who famously posed in a Calvin Klein underwear marketing campaign whereas nonetheless an adolescent.
“Everyone’s wearing Skims,” Moss could be heard saying within the movies, as she fashions the Cotton and Fits Everybody collections.
“I’ve been a fan of Skims since Day One,” Moss added in a press release. “What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly. I wear it, my daughter wears it — even my mum wears it.”
The 30-second and 15-second TV spots are directed and photographed by Donna Trope and will likely be featured throughout each linear and streaming platforms this Thursday.
“Kate represents so much within the fashion world, but her influence transcends the industry,” stated Jens Grede, cofounder of Skims. “She is a cultural force. The definition of cool and yet completely unique. There isn’t anyone like her”
Kardashian West and Grede based Skims in September 2019.
While the shapewear line — which Kardashian West initially supposed to call “Kimono” — was initially met with controversy, Skims has since attracted a loyal following (2.9 million folks on Instagram), been rumored to promote out of a number of collections and drawn consideration to the bigger shapewear business.
Amid the pandemic, the model expanded into loungewear and intimates, reminiscent of extra bras and underwear. Kardashian West additionally launched at Nordstrom in February 2020 and opened a pop-up in Los Angeles early this 12 months.
The actuality star and style entrepreneur informed WWD in April that on-line gross sales of Skims “quadrupled” in 2020 and the model is hoping to open a everlasting stand-alone retailer someday in 2022. Other Skims fashions and ambassadors have included Kendall Jenner, Kylie Jenner, Rumer Willis, Addison Rae, Amelia Gray, Delilah Belle Hamlin, Lala Anthony, Jodie Turner-Smith and former inmate Alice Marie Johnson.
Kardashian West has additionally hinted that she wish to increase into males’s fundamentals and shapewear, however no date has been set.
Last month, Kardashian West revealed that Skims would design the official undergarments, sleepwear and loungewear to be worn by Team USA athletes within the upcoming Summer Olympics in Tokyo.
In addition, Kardashian West additionally has a profitable magnificence model known as KKW Beauty. The star signed a $200 million licensing take care of Coty in the summertime of 2020.