Anna Lundbäck Dyhr and Frederik Dyhr are beginning to settle into Joseph and develop their handwriting.
The husband-and-wife duo, who joined the label as co-creative administrators on the finish of 2020 and within the midst of lockdown, won’t be ones for radical change or loud statements however they’ve nonetheless managed to breathe new life into the label with modern fabrications, optimistic splashes of coloration and a contemporary tackle consolation dressing — that’s certain to resonate whilst life outdoors the house résumés.
They began off with additional growing the model’s basis wardrobe and nailing the idea of wardrobe staples, which have at all times been Joseph’s bread-and-butter.
“We’ve spent months thinking about what the perfect trousers look like? How about the perfect shirt? It sounds really nerdy but we really believe in longevity. It’s what Joseph should be known for. It’s easy to get caught in the fashion moment and what’s next, but sometimes you should see what’s right under your nose and look after that,” Frederik mentioned.
In the label’s spring 2022 assortment, this translated into completely oversize fits; traditional males’s night coats reimagined for girls; poplin shirtdresses, and silk blouses that includes elegant overlays.
Knitwear was additionally an enormous focus, with intarsia and brushed wool sweaters or patchwork knit clothes that had simply sufficient of a cool issue, with out being overly fashionable. A light-weight-as-a-feather beige knit costume with translucent sequins embroidered throughout provided an excellent resolution to girls’s want for some post-lockdown glamour with out sacrificing the sense of ease so many need to maintain on to.
“It’s not about Anna and Fred, but about the brand. There are certain DNA elements we can’t ignore, like the total knit looks. You need to find what you’re good at and what to obsess about — knitwear is something we really want to home in on,” added the duo.
For all their concentrate on wardrobe staples and luxury, the designers are additionally effectively conscious that individuals at the moment are eager to “go out, hug, have finger food and drink Champagne.”
So they injected a wholesome dose of drama into the gathering, too, within the type of graphic black-and-white leather-based clothes, jewel tones and broderie anglaise separates — a “summer cliché” because the designers referred to as it given a Joseph spin with heavier fabrications and funky, oversize silhouettes.