PARIS — Jaeger-LeCoultre is specializing in its Reverso this yr, marking the mannequin’s ninetieth anniversary with items just like the Reverso One Precious Flowers watch, which retails for 125,000 euros, issued in 10 items.
This story first appeared within the April 7, 2021 concern of WWD. Subscribe Today.
“Ten pieces is very targeted in terms of clientele,” mentioned Catherine Rénier, chief government officer of Jaeger-LeCoultre, talking by means of Zoom.
“We cannot wait for people to come and discover the piece in the manufacture, so we’ve organized a way to present the timepiece with high-quality videos and assets…everywhere we have interest,” she defined.
“We’ve been very agile, to be able to answer any interest in the timepiece,” she mentioned.
The label arrange a guaranty program simply over two years in the past, as a part of a broader supply of tailor-made providers from the home within the digital realm, which is proving helpful for sharing behind-the-scenes messages, famous the manager.
Limited-edition items additionally serve to relay details about the model, she famous.
“With only 10 owners, it is a symbol of what the manufacture can do,” she mentioned.
The watch’s famously swiveling case was developed for polo gamers and patented 90 years in the past. Color dials within the Nineteen Thirties have been in muted colours, like champagne brown. In the ’90s, it served as an inspiration for tourbillons and minute repeaters, and a twin face was invented in 1994.
Assouline revealed a guide in January that traces the historical past of the watch, with greater than 50 calibres and several other hundred dials through the years.
“Today we intend to open a new page,” Rénier mentioned.