MILAN — Jennifer Tommasi Bardelle’s mission for the way forward for the Jacob Cohën model is humble, and really cheap: “We aim to become the ultimate complement to the major fashion house’s collections,” she mentioned throughout an interview on the model’s Milanese headquarters.
Tommasi Bardelle, who succeeded her late husband on the helm of the model, which was launched in 2003 as a luxurious denimwear label, desires Jacob Cohën’s denims and casualwear to turn out to be a steady fixture in an important vogue shops on the earth.
“That’s the reason why we decided to streamline our distribution,” mentioned the manager, highlighting that, whereas the model is accessible in 1,300 shops throughout the globe, over the subsequent few seasons she plans to cut back that quantity, placing a stronger give attention to the standard of the wholesale community.
In July, multibrand shops, in addition to the model’s boutiques in Milan, Paris, Saint-Tropez and Courchevel, will obtain the autumn 2021 collections, the primary produced and distributed by the brand new licensing associate, the established Italian manufacturing firm Sinv. Last yr, Jacob Cohën — whose collections have been beforehand manufactured and distributed by one other licensing associate, Giada — created a brand new firm with Sinv, named Jacob Cohën Industry.
“Technically we signed a licensing agreement with Sinv, but it’s a very peculiar one, since the way we work together and we manage the brand is very particular because it’s based on a constant mutual exchange,” mentioned Tommasi Bardelle, including that she may be very proud of the standard that Sinv is guaranteeing.
Working completely with Veneto-based companions, Jacob Cohën, which expects to generate revenues of 60 million euros in a single yr, is placing a robust give attention to sustainability and, in keeping with Tommasi Bardelle, goals to have a completely licensed sustainable manufacturing chain by 2026.
While males’s put on accounts for 90 p.c of the model’s gross sales, the corporate is attempting to develop its ladies’s enterprise. “With the fall 2021 collection, we injected a new twist into the women’s line offering more contemporary, appealing shapes,” defined the manager. “It’s easier to take some risks with women’s wear since it’s not our core business, but with the spring 2021 collection we have also revamped the men’s line.”
Jacob Cohën made a reputation for itself within the vogue business with its sartorial strategy to denims, however it doesn’t provide solely denim, carrying a full line of ready-to-wear clothes.
“Even if denim still accounts for 50 percent of our business, we are growing as a ready-to-wear brand,” mentioned Tommasi Bardelle. “However, denim remains the driver to attract new clients, that once in love with our jeans start buying into the other categories.”
With Italy accounting for 30 p.c of the model’s whole enterprise, the model has a robust presence in Europe, the place Jacob Cohën additionally operates a shop-in-shop at Harrods in London, whose dimension was not too long ago doubled.
“We are in touch with a potential partner in China to distribute our collections there,” mentioned Tommasi Bardelle, who not too long ago signed an settlement with Michael Burns for the distribution within the U.S.
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