MILAN — Nice Footwear bridges Italian analysis, the attain of quite a few European manufacturers and Chinese manufacturing.
Launched by Italian entrepreneur Bruno Conterno in 2014, the Vicenza, Italy-based shoe firm designs and produces footwear for a variety of footwear companies, in addition to for a number of in-house and licensed manufacturers. They embrace ’80s soccer and basketball label Kronos, which Nice Footwear is relaunching as an off-the-cuff footwear agency, in addition to Avirex, Ellesse, Conte of Florence, Lotto and Fred Mello, whose collections are designed, manufactured and distributed underneath license. Total manufacturing quantities to 1.5 million footwear a 12 months.
Sales and advertising supervisor Alessandro Perletti defined that, whereas Nice Footwear produces all its shoe collections in Chinese factories, that are coordinated by a neighborhood subsidiary that opened final 12 months, inside the corporate’s headquarters in Vicenza, the footwear agency develops the designs by means of using refined, patented 3D software program. This, used along with digital actuality, provides exact renderings to shoppers.
“This enables us to save time and costs, since all the changes in the design can be made directly by connecting to the software’s cloud,” stated Perletti. “For some of the brands, we also develop 3D prototypes and thanks to a reverse engineering method we manage to estimate the effective costs of samples.”
Nice Footwear — which over the previous three years has invested 2.2 million euros in analysis and improvement to raise its high quality and scale back its environmental footprint, calculated and shared in its annual sustainability report — closed the 2019 fiscal 12 months with revenues of 24 million euros. “In the past five years, we kept posting double-digit growth,” stated Perletti, including that revenues for the 2020 fiscal 12 months shall be 20 million euros. “The small decrease is due to both the pandemic and a 30 percent cut of our client network following a reorganization of our distribution.”
Nice Footwear distributes its collections from two showrooms, each opened in 2019, that are positioned on Milan’s Via Montenapoleone and in Hong Kong.
The firm, which expects to extend its revenues to over 34 million euros by 2025, closed the autumn 2021 marketing campaign with gross sales up 6 % in comparison with the identical season in 2019. While France is Nice Footwear’s primary market, the corporate has a robust presence in Italy, Spain, Greece and Eastern Europe. Through the opening of the showroom in Hong Kong, it’s engaged on the growth within the Far East, with a give attention to Korea.
According to Perletti, Ellesse, which is managed by Britain’s Pentland Group, is the best-performing model within the firm’s portfolio. “We have been holding its license for the Italian market since 2014 but it really took off in the past two years,” he stated. “I think that the success of the ’80s heritage brands in Italy has been really boosted by the launch of the Fila and Fendi collaboration, which paved the way for many others.”
Nice Footwear, whose enterprise is especially targeted on the design, creation and distribution of males’s footwear, accounting for 70 % of the corporate’s complete enterprise, is presently contemplating the chance to method a business-to-consumer mannequin by opening a multibrand on-line retailer.
The firm’s growth plan was supported in 2020 by the launch of a 3-million-euro mini-bond that has been subscribed by funding agency Finint SGR.
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