Interest in Italian-made merchandise has exponentially grown, in line with latest information – and jewellery is an up-and-coming class for the nation already admired for its historical past of workmanship, high quality, and aesthetic that has long-held common enchantment among the many most trendy circles.
And to share Italian jewellery expertise with U.S.-based shoppers, the Italian Trade Agency launched The Extraordinary Italian Jewelry web site, or TEIJ, to showcase the individuality of Italian jewellery and a spectrum of merchandise from over 60 Italian born jewellery manufacturers.
The ITA is an Italian authorities company that helps the enterprise improvement of Italian corporations overseas, with a selected give attention to small to mid-sized companies. And it follows that its TEIJ platform is a curated showroom designed to bolster a mix of heritage manufacturers and rising expertise within the area, an initiative pushed by a confirmed need for Italian jewellery by U.S. shoppers.
A Cut Above the Rest
Valued at $1.5 billion in 2019, the Italian jewellery export enterprise ranks among the many most lively commerce balances for Italy, the agency mentioned, including that the U.S. is one among its most essential enterprise companions, because it represents the third-largest marketplace for Italian jewellery exports at 8.9 % market share.
Antonietta Baccanari, Trade Commissioner on the Italian Trade Agency’s Houston-based workplace, advised WWD, “TEIJ is a tribute to the excellence of Italian craftsmanship and the most unique style in the jewelry scene. Italy is a point of reference at an international level in the sector. The aim of this project is to both showcase the excellence of Made in Italy products, and to develop new business opportunities in the U.S.”
During the interval of 2014 to 2019, the worth of exports within the Italian jewellery trade elevated general, rising from roughly six billion euros in 2014 to simply over 7.4 billion euros in 2019, in line with researchers at Statista.
In a separate report, information from Mordor Intelligence estimates that the worldwide gem and jewellery market will register a CAGR of 5.5 % through the forecast interval from 2020 to 2025 – the agency mentioned that elevated curiosity in cross-cultural design in gems and jewellery is an element on this projection, in addition to anticipated demand for jewellery impressed by Italian, European, and Egyptian cultures which can be anticipated to drive the market throughout that forecast interval.
Baccanari defined that Italian jewellery is trending due to its deep-rooted heritage in artistry and distinctiveness, qualities which have taken precedence of late amongst extra discriminating shoppers. “Italian jewelry designs have the ability to conjugate innovation, uniqueness, authenticity, and craftsmanship. There’s an innate ability to merge tradition while satisfying emerging trends and designs to ultimately satisfy the international customer. The result is a high-quality product the likes of none other.”
The merging of custom with rising tendencies resulted in a nice number of Italian jewellery featured on the TEIJ web site – and its interactive digital platform takes goal at creating an elevated consumer expertise that’s each seamless and strategic.
WWD reached out to Rosmundo, a nice jewellery model featured on the TEIJ platform that’s recognized for its use of an historic method referred to as “Figurative Honeycomb” (previously often called “traforato”), a extremely detailed design idea that illustrates the model’s unification of previous and current woven all through its items.
Maestro Rosmundo Giarletta, founder and proprietor, Rosmundo, advised WWD, “Rosmundo has been looking to bring its style and vision of the Italian Dolce Vita from the Amalfi Coast and Capri to its clients. We use our technique of the ‘Figurative Honeycomb’ that can create lines and express concepts of beauty, like the sun. We also love to use strong colors to identify and embody the Italian dream.”
Rosmundo added that Italian jewellery is gaining reputation due to buyers’ predilection for handmade, bespoke gadgets. “Italian jewelry is trending because in the client’s opinion, and mine too, there is a closer feeling between the Bottega (the atelier or the soul of the creative goldsmithing art) and [the shopper]. Italian artists have their heart in their jewelry.”
Visitors on TEIJ can flick through an assortment of 3-D imagery and movies that collectively depict the Made in Italy aesthetic while observing particular variations in Italian jewellery making which can be differentiated all through the Northern, Central, and Southern areas as a result of totally different historic traditions practiced in every space.
This vary consists of nice jewellery, which hails from the North; chain-link jewellery from the Central area; and coral and cameo items made within the South. “Vicenza specializes in both high-end jewelry and the manufacturing of gold; Valenza is recognized for its high-quality hand-crafted jewelry; Arezzo is one of the most important manufacturing centers for gold; and finally, Napoli is known for its cameos and corals,” Baccanari mentioned. The manufacturing of treasured metals is an previous Italian custom, however we are able to nonetheless depend on totally different areas of our nation to hold it on with ardour and success.
To be taught extra about region-based specificities in Italian jewellery, WWD spoke with one other TEIJ featured model, Lenti Villasco 1963, a nice jewellery firm primarily based in Valenza that was as soon as solely handcrafted however at present employs new equipment and 3-D printers for its manufacturing. Danilo Lenti, president and chief govt officer at Lenti Villasco, advised WWD that it “speaks to the American market through its goldsmith tradition and sophisticated design, combined with the sensitivity and ability to anticipate fashions [and trends].”
True to kind, the model’s fashionable strategy to jewellery making stays enriched by its Italian heritage. “Italy is known worldwide for being the homeland of creativity and craftsmanship and this is reflected in all its art. Its jewelry magnificently encloses this dualism and adorns the wearer, skillfully calibrating attention to detail and an incomparable design.”
The model defined that buyers’ famous esteem for Italian jewellery could also be linked to the expansion of the luxurious market. “The recognizability of a product makes it an object of desire and the Italian jewelry has always been in the spotlight because it is a must-have for those who love beautiful things and luxury – Lenti Villasco is focused on different projects that respond to the target needs [of our customers] in the best way possible.”
But some manufacturers nonetheless take an old style strategy to up to date design and tendencies. To achieve a Southern area perspective, WWD spoke with Cameo Italiano, additionally showcased on TEIJ’s platform, which focuses on jewellery design for shell cameos.
Gino Di Luca, the proprietor of Cameo Italiano and CEO of Di Luca Srl, advised WWD, “Shells are natural two-layer materials, and by nature, it is not possible to use any machines. Shells have been carved into cameos exclusively in our town, Torre del Greco, for 215 years. Our talented team of cameo engravers is passionate about the history of classic Italian art and design, which is their inspiration and our heritage.”
Di Luca added that “there is an invisible link that goes from the brains to the hands of our craftsmen, and this link goes straight through the heart before reaching and moving their hands. People are tired of buying jewelry for just the weight and purity of its stones, or for the luster of its brand. Italian Jewelry speaks, and American consumers like to listen to the fabled stories embedded in our handcrafted and soul-inspired designs. We create what we are, and we are where we live – Italy is represented in all its appeal and fashion in our jewelry.”
And for an trade that’s largely centered on in-person perusal, the unbeatable amalgam of resiliency and know-how collectively enabled manufacturers to proceed shifting ahead through the pandemic, which was a very difficult interval for Italy.
Baccanari advised WWD, “Despite Italy being a country that was severely impacted by the pandemic very early on, the resilience, strength, and creativity of Italian businesses were characterized by the ability of these companies to evolve and reach clients using modern-day technologies like e-commerce and e-shop sites, together with virtual shows and social media – this is also how our TEIJ project should be interpreted.”