PARIS – IEVA Group, the related magnificence firm linking wellbeing, customized options and the setting, has acquired its second retail chain.
One yr after buying Atelier du Sourcil, France’s number-one retailer centered on eyebrows, IEVA Group has acquired Boudoir du Regard, the second participant within the nation.
Terms of the deal weren’t disclosed.
IEVA Group has taken over Boudoir du Regard after the corporate filed a request for a restructuring process on the industrial courtroom of Nanterre, a suburb of Paris.
“As part of this procedure, the financial and operational support provided by IEVA Group should help the company rebalance its financial position and have the resources it needs to deploy its new strategic plan under the aegis of IEVA Group,” the corporate stated in an announcement launched Tuesday.
“The COVID-19 crisis and the various rounds of store closures ended up weakening the Boudoir de Regard and its 20 or so points of sale,” stated Florence Temim, president and founding father of Boudoir du Regard, within the assertion. “The arrival of IEVA Group helps put our company back on the path to financial stability.”
“With L’Atelier du Sourcil and now Le Boudoir du Regard, IEVA Group will strengthen its leadership in the eye care beauty market, which is so important for the well-being of our clients,” stated Jean Michel Karam, chairman and founding father of IEVA Group.
IEVA goals to disrupt the customized magnificence mannequin whereas remaining in sync with Karam’s quest to reinforce human life. The model has related jewellery, launched in January 2019 and commercially deployed in May and June 2020, that measures environmental stressors and bodily exercise.
That is linked to a cell app providing preventative and customized magnificence suggestions primarily based on the environmental data and diagnostic outcomes. App customers get made-to-measure suggestions, and IEVA additionally has a month-to-month subscription service, amongst different options.
For extra, see:
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