LONDON — Vice Media’s style publication i-D is launching its South Korean version — i-D Korea — in a digital-only format, which features a native web site and a separate Instagram channel, with a neighborhood group primarily based in Seoul, WWD can completely reveal.
Songin Han has been chosen because the editor of the native version. She might be answerable for driving editorial operations, in addition to enterprise improvement available in the market. She will report back to Elektra Kotsoni, i-D’s international content material editor.
Han beforehand labored as a inventive editor at Hypebeast Korea. Before that, she served as the style director and promoting common supervisor at Eyesmag, a South Korean tradition, and style journal.
Lucy Delacherois-Day, managing director at i-D, praised Han for having “the strongest of senses as to what Gen Z want to read, wear and watch in Seoul.”
According to Han, “i-D Korea will be a platform in which you can identify exceedingly creative and talented Gen Zs,” and it’ll “follow the same ethos as all of i-D’s global platforms — to provide a space to emphasize individuality, identity, self-expression and a DIY attitude in fashion and culture.”
“In the 1990s, while the rest of the world relished cultural renaissance, South Korea went through a tough time. But these days, South Korea has flourished into a culturally advanced country. Gen Z in South Korea is the generation who grew up watching the growth of the country and the city. We think they are hugely special and want them to thrive along with i-D Korea and spread their influence around the world,” she added.
Ok-pop might be an enormous focus for i-D Korea. Han stated on prime of making Ok-pop content material associated to style, magnificence, music, dance and music movies, the vertical may also “spotlight K-pop talent from around the world from the U.K. to Japan and China in order to communicate and collaborate with i-D’s global teams.”
I-D’s video franchises may also be localized, together with the short-form video collection “1616,” which explores what it’s prefer to be a young person in right now’s cities, in addition to “i-D Meets,” which options the younger pioneers of style and youth tradition who maintain distinctive and various views.
The 41-year-old media model additionally appointed Jisun Lee, a former social supervisor at Hypebeast Korea, as a social editor beneath Han.