For the third iteration of its Not in Paris exhibit, Highsnobiety has created a capsule assortment in collaboration with manufacturers together with Gucci, Thom Browne and Rick Owens, and can host a pop up throughout Paris Men’s Fashion Week.
Highsnobiety first launched Not in Paris, a multimedia vogue, artwork and music showcase, in June 2020 to deliver manufacturers and their audiences collectively after bodily reveals have been cancelled, turning Paris Fashion Week right into a digital occasion. It has launched new aspects with every version.
This season, Highsnobiety is releasing unique content material and product collaborations resembling fits, attire, equipment and NFTs with 15 designers. Among the opposite collaborating manufacturers are A.P.C., Bape, Patta, Heliot Emil, Kenneth Ize, B.Stroy and RTFKT Studios. The pop up is scheduled to open from June 19 to 26 at 198 Rue de Rivoli.
“In the first two editions, our collaborations with brands and artists happened on the level of content, but when you incorporate physical items into the mix it adds a whole new layer to the project,” mentioned Highsnobiety editor in chief Thom Bettridge. “Everything we do with Not In Paris is about pushing the boundaries of what fashion can be — and even pushing the boundaries of reality itself — so we tried to take that energy into the products we’re putting forward.”
Bettridge famous some boundary-pushing collaborations like skateboard decks made with The Skate Room commemorating Paul McCarthy’s “Tree,” a sculpture formed like a buttplug that was put in on Place Vendôme and vandalized shortly afterward, forcing the artist to withdraw it. Highsnobiety has additionally made merchandise with Café de Flore, a well-liked Paris hangout for its editors and friends, and its first NFTs with RTFKT Studios, the digital vogue firm that produces sneakers as NFTs.
“We were super excited about the extent to which the drops we did for Not In Paris 1 and 2 sold out. We were very confident in the project and the products we were creating, but making merchandise for a digital exhibition isn’t exactly a well-trodden path,” Bettridge defined. “I think the spirit of Not In Paris — and this idea that creativity can exist anywhere — is something that people connected to. Now that we’re collaborating on products with other brands and creators as part of the program, we see that as a way of continuing to spread this idea.”
Bettridge described the pop up Not in Paris memento store as a “physical extension” of the idea.
“Aside from launching products as part of the program, we decided that this was going to be the edition where we would bring Not In Paris back to Paris,” Bettridge mentioned. “This is our first time doing it. To have Not In Paris return to Paris in the form of this souvenir shop is ironic considering the name, but it’s also something we celebrate because it’s a sign that the world is in a better place and that the shared experiences that we love are becoming possible again.”
He continued, “The concept of Not In Paris launched during the first Paris Men’s Fashion Week post-COVID. Normally, June was a time when many of us at Highsnobiety would go to Paris to cover the shows, but with in-person presentations cancelled, we created Not In Paris as a way of recreating the explosion of creativity that we would usually see on the runway.”
Will Not in Paris head to different cities? Bettridge mentioned, “Being borderless and being anywhere and everywhere at the same time is central to Not In Paris, so I could totally see it happening in other cities. I could see it happening in the middle of the ocean, or on top of a mountain as well.”