LONDON – Harrods is hoping to beautify Britain – and fill a serious market hole – with the opening of three additional standalone H Beauty shops over the following 12 months in Edinburgh, Scotland, and in Bristol and Newcastle, England.
Harrods stated the trio of openings have been a part of an “ambitious long-term strategic expansion” of H magnificence, which has two shops exterior London on the Lakeside mall in Essex, and at Centre: MK in Milton Keynes, Buckinghamshire.
The newest rollout will start within the fourth quarter of 2021, with a gap at St. James Quarter, Edinburgh, probably the most necessary metropolis heart transformations presently underway within the U.Okay..
In early 2022, H magnificence will open at The Mall at Cribbs Causeway in Bristol, and later within the yr at Newcastle’s Metrocentre. The latter will likely be house to H magnificence’s largest retailer but. The new openings will deliver the U.Okay. H Beauty footprint to greater than 127,000 sq. toes of retail area.
The new shops will take their cues from the present ones, stocking a mix of established and new manufacturers, and with some merchandise sourced from native corporations and producers. There may even be interactive play tables, skincare stations, remedy areas and the H Beauty Champagne bar.
Annalise Fard, director of house and wonder at Harrods, stated the addition of three shops “is a hugely important and exciting milestone for Harrods as we continue with our ambitious plans to expand our domestic footprint through H Beauty.”
She added the response to the primary two H Beauty retailer openings “not only reflects the ongoing demand for exceptional, high-quality retail experiences outside of London, but also the passion for beauty that exists amongst the customers we serve in these regions.”
Fard stated that Harrods would proceed to construct “beauty communities” round every new metropolis, “and employ beauty-lovers across each community to represent the H beauty brand.”
Harrods’ push into the sweetness area has been formidable: The retailer started by constructing a multi-phase 90,000 sq. toes magnificence corridor within the Knightsbridge retailer in 2019. Last fall, it opened the primary H Beauty unit in Lakeside, and adopted that up a couple of months later with the Milton Keynes unit.
The retailer clearly believes there’s alternative to promote to magnificence lovers through bodily shops throughout the U.Okay., and to fulfil what it sees as a spot in “the diverse and expansive U.K. beauty sector.”
Unlike different European nations, or the U.S., the U.Okay. doesn’t have a Sephora or Ulta equal. Boots has lengthy had a lock on the brick-and-mortar magnificence market, particularly exterior London, however the provide might be uneven, and the retailer has solely not too long ago begun to refurbish its personal, in-store magnificence halls in cities and industrial facilities.
In addition, the sweetness remedies market can also be fragmented, divided amongst sole operators on the excessive road, malls and resort spas.
By distinction, the web market within the U.Okay. is strong, with main gamers equivalent to Feelunique, Lookfantastic and Cult Beauty. Online gamers, equivalent to Next, Boohoo and Asos are additionally seeking to make inroads within the magnificence market which provides entry-level costs and excessive margins and enhances these retailers’ trend provides.
Harrods stated the continued growth of H Beauty “will not only breathe new life into existing retail space, but will also create several hundred important job opportunities across regional hubs throughout the U.K.”