Gucci is increasing its presence within the esports enviornment by means of a collaboration with 100 Thieves, a Los Angeles-based attire and gaming model, that drops in the present day.
The Italian luxurious model has created 200 limited-edition, numbered backpacks from the Gucci Off the Grid assortment in vibrant crimson, with a number of pockets and a black leather-based trim. They additionally function a round black leather-based patch with the 100 Thieves emblem in silver.
The backpacks are constituted of recycled and sustainably sourced supplies together with Econyl, which is constituted of fishing nets, carpets and different scraps, and make use of a producing course of that comes with the restoration and upcycling of nylon cloth scraps as a part of the Gucci-Econyl pre-consumer cloth take-back program.
The backpacks shall be packaged in a field constituted of recycled paper and shall be housed in a crimson pouch constituted of recycled nylon that sports activities each the Gucci and the 100 Thieves logos.
The 100 Thieves x Gucci collaboration is the primary of a number of deliberate partnerships between the 2 manufacturers, in response to Gucci, as they search to drive the style and gaming industries towards a extra sustainable future.
The collaboration shall be launched by means of a digital marketing campaign shot by New York-based director and photographer Guy Aroch within the 100 Thieves’ Los Angeles gaming facility, often known as the Compound. It options seven of the 100 Thieves content material creators — Valkyrae, Neekolul, BrookeAB, Nadeshot, CouRageJD, Yassuo and Kris London — and two of its professional gamers, Ssumday and Kenny, photographed throughout a day within the workplace.
The backpacks will retail for $2,500 and be obtainable on the Gucci web site and its Beverly Hills retailer. Over the previous a number of years, the model has partnered with a number of gaming platforms together with Animal Crossing and Pokemon Go. 100 Thieves was created by skilled gamer Matthew Haag in 2017 and has raised greater than $35 million in funding from Aglaé Ventures, the expertise funding agency of Groupe Arnault, and others.