PARIS — Groupe Beaumanoir has entered unique talks with Vivarte to purchase inexpensive vogue label Caroll, with plans to beef up its digital means and develop it internationally, the group mentioned Thursday.
“Caroll is a great brand that I have always admired, having operated several Caroll stores under a franchise agreement over the years,” mentioned Roland Beaumanoir, president of Groupe Beaumanoir, in an announcement. The group is predicated in Saint Malo, France, and in addition owns labels Morgan, Cache Cache and Bonobo, amongst others.
Jérôme Drianno, common director of Groupe Beaumanoir, mentioned the transfer would permit the group to proceed diversifying and rising its portfolio of manufacturers and enter completely different market segments.
Vivarte has struggled to seek out its footing lately and has bought off the majority of its manufacturers — which as soon as numbered greater than a dozen. The debt-laden group was thrust into the political highlight through the French presidential elections in 2017, with politicians calling for protectionist measures to take care of jobs on the ailing conglomerate that had owned well-known labels like Naf Naf, Chevignon, San Marina and Kookaï. Just over a yr in the past, it sought court docket safety for one in all its remaining labels, La Halle, citing steep losses as a result of coronavirus shutdowns.
The pandemic has deepened the divide between attire labels which can be outfitted within the digital realm and people which have been slower to adapt to altering purchasing habits.
In 2018, Vivarte had mentioned it deliberate to speculate 10 million euros in Caroll to speed up digital improvement, launch idea shops and develop overseas.
Caroll is bought in a dozen international locations, counts 1,200 workers and has practically 500 shops. Annual gross sales are round 240 million euros, in accordance with the assertion.
The transaction, which stays topic to worker session and approval from regulatory authorities, is predicted to be accomplished within the third quarter this yr.
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