MILAN — Skateboarding is making its debut on the Olympic Games that open in Tokyo on Friday, and the chief of the U.S. National Team will look cooler than ever.
Cory Juneau, some of the promising skills of the self-discipline who’s ranked third worldwide, will compete sporting a pair of one-of-a form sneakers created for the event by the Italian model Golden Goose.
This is the primary time the model, which is understood for its deliberately distressed luxurious sneakers, is partnering with an athlete.
“Cory perfectly embodies and celebrates the values we praise and share: family, passion, authenticity, positivity and success, which are as important at the skate park as in a working environment, and in everyday life. We are beyond thrilled to be able to be by his side, accompanying him through this exceptional step in his career, every athlete’s dream: the Olympic Games,” stated Silvio Campara, chief govt officer of Golden Goose, which in February 2020 was acquired by personal fairness fund Permira for 1.28 billion euros.
“Golden Goose truly believes that people who stand out for their athletic achievements share our same values such as dedication, passion and fairness. From the first minute we saw Cory, we understood he was the perfect fit to represent the brand, not only because Golden Goose has always been inspired and influenced by skate culture, but also for the values he embodies. A lighthearted, humble and hard-working guy ready to take on his biggest challenge,” the CEO added.
As a part of the partnership between the model and the skater, Juneau can be featured in a three-episode sequence known as “From Venice to Venice,” which is able to doc the athlete’s journey from his native California to Tokyo after which lastly to Venice, Italy.
“Being part of the Golden Goose family is a dream come true. This is just the beginning of my professional career and I’m extremely lucky to be able work with a team that’s so welcoming, authentic and creative,” stated Juneau. “Skateboarding is real, raw and honest, but also has a family vibe, a real sense of belonging. From my first meeting with the Golden family I felt at home. I remember telling myself, ‘this feels right.’”
In the primary episode of the sequence, filmed in Venice, Calif., Juneau is launched for example of ardour, dedication and love, whereas within the second chapter, shot in Tokyo, he discusses his expectations and fears with the Olympic Games quick approaching.
The journey will finish in Venice, Italy, the place Golden Goose was based. On Sept. 6, to coincide with the Venice Film Festival, Golden Goose, which celebrates its twentieth anniversary this 12 months, in collaboration with Italian cult skateboard model Bastard, will animate the lagoon with a sequence of skate performances, that includes Juneau and different personalities from the skate scene.
Li-Ning Moves Into Skateboarding With Erik Ellington
Nelson Mandela’s Iconic Hi-Tec Sneakers Reimagined
Cardi B and Reebok Team on New Sneaker Style