After greater than a 12 months in a pandemic, customers say they’re able to get again to brick-and-mortar.
According to a brand new world analysis report by Mood Media, the on-premise media options firm devoted to elevating the client expertise, 80 p.c of customers now really feel “somewhat comfortable” or “very comfortable” visiting bodily shops.
In reality, 60 p.c of survey respondents advised the corporate they plan to revert again to pre-pandemic purchasing behavior ranges by or earlier than the top of this 12 months and 21 p.c of respondents say their purchasing habits have already returned to pre-pandemic ranges. Moreover, solely 5 p.c of customers throughout the U.S., U.Okay., China and France mentioned they “do not feel comfortable at all” returning to shops.
“We’re experiencing a healthy buzz as shops reopen to a ‘new normal’ throughout the world,” mentioned Scott Moore, world chief advertising officer at Mood Media. “Consumers are eager to get back into stores to experience the joy of shopping again. This new study validates what we are seeing and hearing every day — both online and offline play an important role in retail, oftentimes in harmony with one another. That balance is now returning with solid foot traffic in shops around the world.”
When requested what they missed most concerning the in-store purchasing expertise in the course of the pandemic, 45 p.c of respondents mentioned it was the expertise of “touching and trying on” gadgets, 35 p.c mentioned it was the “fun and social experience of shopping with friends and significant others” and one other 35 p.c mentioned they missed the chance to carry house a bought merchandise instantly — pointing to advantages that don’t exist when purchasing on-line.
Notably, 54 p.c of customers advised the corporate that purchasing in-store “feels good” and 33 p.c mentioned it “feels really good.”
Still, customers mentioned they’ve loved the merging of the bodily and digital retail expertise with 33 p.c of worldwide respondents and 38 p.c of U.S. respondents citing plans to proceed utilizing purchase on-line, decide up in retailer providers after the pandemic.
“The pandemic placed pressure on stores to innovate at a faster pace, leading to an accelerated ‘physical’ evolution which merges the physical and digital shopping experience,” Moore mentioned. “The survey highlights key physical trends that will be a focus for retailers and the customer journey beyond the here and now. Consumers have told us they want click and collect and buy online, pick up in store options to continue well beyond the pandemic. And in China, we’re seeing longevity in the future of virtual try-ons and QR codes.”
Overall, the survey additionally discovered that shopper spending is on the rise. Globally, 84 p.c of survey respondents mentioned there isn’t a vital distinction within the quantity they’re at the moment spending in comparison with pre-pandemic, although 23 p.c of customers indicated an uptick in spending from September 2020 to June 2021.
FOR MORE WWD BUSINESS NEWS:
Klarna Report Uncovers How Consumers Plan to Shop Post-pandemic
PayPal and BigCommerce Highlight Post-COVID-19 Consumer Behaviors in New Report
Afterpay Launches Genderfree Shop