LONDON — Glen T. Senk has been named govt chairman of the British clothes and niknaks model Boden, which is aiming to double in dimension within the medium time period.
Senk, who for the previous 4 years has served as a non-executive director of Boden, will take up his function this month, main the enterprise, sharpening the digital provide and gearing for sturdy progress in underpenetrated markets.
He stated he plans to beef up the ladies’s put on assortment, enhance digital and buyer companies and push additional into markets the place Boden sees large potential, such because the U.S., the place the model has operated since 2002.
He succeeds Julian Granville, who will turn into deputy chairman of Boden. An announcement is predicted Wednesday.
Boden was born as a mail-order catalogue in 1991, providing a wide range of clothes for males, ladies and kids in punchy colours and patterns. It shortly moved into e-commerce, and operates bodily shops on the King’s Road and in west London. It can be offered by means of John Lewis shops within the U.Ok.
The firm stated that Senk “will bring his considerable international and digital experience” to Boden.
An American-born retail veteran, Senk helped to construct Anthropologie from a single-store prototype to a billion-dollar model. He subsequently grew to become CEO of Urban Outfitters Inc., the Nasdaq-listed firm that features Anthropologie, Free People and Urban Outfitters.
Senk, who has identified Boden’s founder, artistic director and proprietor Johnnie Boden for greater than twenty years, stated he’ll always remember the primary time he noticed a Boden catalogue.
“I knew immediately that I had come across a unique and special brand — a brand full of life, energy and authenticity. I look forward to working with Johnnie, Julian and the team to bring this successful, extraordinary brand to even more people.”
About 65 p.c of the enterprise is worldwide. While the U.S. is Boden’s largest international market, it additionally represents the biggest geographical alternative for Boden, Senk stated in an interview.
He added there are a number of avenues of progress to pursue, together with doubling the ladies’s put on assortment, and refining the corporate’s “customer-led, digital-first” method to enterprise.
He stated the corporate is within the midst of upgrading its expertise and on-line provide, with improved imagery, shoppability, personalization, and navigation. He stated the model aspires to supply a “best-in-class digital experience” and needs clients to decide on their very own methods of procuring Boden.
Senk plans to rent designers, creatives, digital and tech consultants as a part of the drive to double the enterprise within the subsequent three years.
Johnnie Boden, who will stay artistic director of the corporate, stated he’s admired Senk for a few years.
“He must be one of the best fashion retailers in the world. He combines an amazing creative understanding with a razor-sharp analytical mind. I truly believe Boden can double in size. We have huge opportunities in all our markets, but especially in the U.S.,” he stated.
Boden posted gross sales of 388 million kilos in 2019, and the corporate described present buying and selling as “strong” with 10 p.c income progress for the primary six months of 2021.
The firm trades in additional than 60 nations, with greater than 1,000 workers throughout all markets.
Senk started his profession at Bloomingdale’s, and later grew to become CEO of the London-based Habitat International Merchandise and Marketing Group. After Habitat, he joined Williams-Sonoma as senior vp, setting the technique for Pottery Barn’s progress and enlargement.
He stays an adviser to Berkshire Partners and sits on the boards of Aritzia and GTI, a number one hashish firm.