PARIS — Geneva Watch Days has been confirmed for Aug. 30 to Sept. 3, and might be open to the general public, organizers revealed Tuesday.
The occasion was launched final yr by high-end watchmakers annoyed by the cancellation of the trade’s deliberate bodily occasions — the standard Swiss watch gala’s — as a result of pandemic. Founding members — together with Bulgari, Breitling, Girard-Perregaux, H. Moser & Cie. and Ulysse Nardin — will participate, alongside affiliate labels together with Arnold & Son, Frederique Constant Group manufacturers and Oris. Around 20 labels have signed up for the occasion, which organizers describe as decentralized and self-managed and can happen in varied places round Geneva in lodges, boutiques and watchmaking websites. The Rotonde de Mont Blanc, on Lake Geneva, will function the official rallying level.
The occasion will embrace night festivities geared to shoppers and the press, respecting public well being measures like social distancing, organizers mentioned, noting they count on well being measures is not going to “dampen the convivial atmosphere,” due to vaccination campaigns, which can have been carried out extensively by then. Physical occasions might be complemented by video conferences, permitting individuals around the globe to view new releases in actual time.
Founding labels arrange the occasion a yr in the past in an effort to permit for bodily conferences with varied manufacturers without delay, noting the timing might assist construct new momentum forward of the final months of yr when shopper demand peaks.
In April, luxurious watch labels rallied round Watches and Wonders, which emerged from the tumultuous pandemic interval because the watchmaking trade’s dominant, international showcase. The Geneva leg, which occurred digitally, was adopted by a Shanghai leg that occurred in individual.