Tom Leonardis is branching out and bringing the savvy that helped construct Whoopi Goldberg’s enterprise to the world of marriage ceremony bands, however with a twist.
Leonardis, who’s president of Whoop Inc., has stepped out with a facet mission of his personal — Gámos, a model of genderless engagement rings that interlock with a marriage band.
The concept for the rings began with same-sex marriages in thoughts, however Leonardis stated there’s additionally a wider alternative in breaking the custom of girls’s-only diamond engagement rings.
“Why doesn’t everybody wear an engagement ring?” he requested in an interview.
It’s a query extra individuals have been asking as the style world — and the world usually — has awoken to the precise wants and advertising and marketing alternatives within the LGBTQ neighborhood.
Tiffany & Co. has a line of males’s engagement rings and Kay Jewelers is focusing on the market as nicely.
Gámos is aiming for the house between with an providing that, as soon as mixed, does away with that additional engagement ring that may come when two males get married.
“As we read now about what’s happening in the world with men and engagement rings, I think there’s another avenue,” Leonardis stated. “Right now, it solves a problem for the LGBTQ community, but I think this can go beyond. I want Gámos to be a household name. There’s something about Gámos that I just think can continue and can be the first and be the leader.”
The concept started when Leonardis’ shut buddy Woodie Neiss posted a photograph of himself sporting a hoop on social media to announce his engagement. When Leonardis congratulated Neiss, the discuss turned to the ring. The plan was to switch the engagement ring with a marriage band, however Neiss wasn’t positive what to do with the engagement ring afterward.
The two teamed up and introduced the quandary to jewellery designer and goldsmith Elisa Melegari and the three cofounders created Gámos, which is Greek for matrimony.
Together they designed two kinds of engagement rings that interlock with a marriage band. The Vída assortment has an engagement ring that twists into the marriage band and is available in stainless-steel and gold. And the Syndéo assortment, which is available in gold and will be set with diamond, options an engagement ring that slides into the marriage band. Patents are pending on each designs, which will be personalised with engravings.
Gámos are made to order and out there on the model’s website.
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