MILAN — According to Flavio Briatore, one of many issues that the coronavirus pandemic is canceling ceaselessly is the idea of the dance ground. “However, it won’t cancel the people’s desire to connect and get together,” stated the Italian entrepreneur.
Along with changing into a legend within the Formula One world, successful seven world championships as workforce supervisor with Benetton and Renault, he has being calling the photographs within the leisure business in areas together with Italy, Monte Carlo, the U.Ok. and the Middle East since 1998.
Today Briatore, who through the years appeared within the pages of worldwide gossip magazines for his relationships with supermodels and celebrities, together with Naomi Campbell and Heidi Klum, is on the helm of the hospitality group he based, Billionaire Life. The group operates a sequence of owned manufacturers, together with Billionaire, Twiga and Crazy Pizza, whereas additionally working the licenses of Cipriani, Cova and Barbarac in Monte Carlo. In 2005, Briatore additionally created the Billionaire Italian Couture males’s luxurious line, with was bought to the Philipp Plein Group in 2016.
Despite the difficulties attributable to the pandemic, the group has continued investing in its manufacturers, opening new areas and adapting their codecs to the brand new wants of the present world.
After being launched in Dubai and Riyadh — areas that have been inaugurated within the fall of 2020 and in early 2021 respectively — the brand new “Billionaire Experience” leisure idea will make its debut at Billionaire Porto Cervo, the place Briatore began constructing his empire in 1998. From July 24, Billionaire will reopen within the luxurious Sardinian resort with a totally new format. Formerly a membership, it’s now a high-end restaurant the place visitors have a multicourse dinner ready by movie star chef Batuhan Piatti Zeynioğlu, and in addition be entertained by a spread of performances by dancers, singers and acrobats conceived by Billionaire Dubai creative manufacturing director Montserrat Moré, who was beforehand at Cirque Du Soleil, Lìo and Pacha Ibiza.
“At the Billionaire this summer our guests will have the chance to live a completely new experience from dinner time until 1:30 a.m.,” stated Briatore. “The entertainment business is going through a radical change. I don’t believe that indoor clubs will really return to work, especially because people won’t probably be in the mood for hanging out and dancing in indoor spaces. I believe we will have to live with this virus for years and I see vaccines as the only chance to return to work and give the chance to people to have fun.”
Billionaire Life has additionally introduced its Crazy Pizza model to Porto Cervo, opening a restaurant on July 9 with a 70-seat flowered terrace going through the resort’s marina with its mega yachts.
This is the primary Italian spot for Crazy Pizza, a model that debuted in 2019 in London’s posh Marylebone neighborhood. Currently Crazy Pizza, which constructed a reputation for itself because of its tasty pizza served with high-end wines, Champagnes and customised cocktails in a refined surroundings with a resident DJ, additionally operates different areas in London’s Knightsbridge and in Monte Carlo.
“Pizza is street food, it’s something simple and unpretentious. But we found the way to give it a special allure, since we scout the best pizza makers in the world, we buy the most genuine ingredients, we make our own mozzarella cheese, we offer an upscale wine, Champagne and drink list, and we create charming spaces with a great vibe,” defined Briatore, including that extra Crazy Pizza areas will open in Milan and Rome between the top of this 12 months and the start of 2022. In the Italian capital, Billionaire Life may even debut a Twiga outpost.
Regardless of which of his manufacturers he’s working with, Briatore stated the formulation is at all times the identical. “Our offering is very versatile, but there is a sort of glue keeping everything together,” he stated. “And the two main ingredients of that glue are quality (and I mean quality of the ingredients, of the locations and of the service) and the staff,” he defined. “We have the best staff made of dynamic, smiling, educated young people that are able to make you feel comfortable. I’m really against the idea of VIP, in the sense that every guest is a VIP and everybody needs to be treated the same way, which must be the best way. I push everyone to invest time in knowing our guests in order to anticipate their desires and make them feel at home.”
And the world’s present uncertainty is just not limiting his entrepreneurial spirit. Briatore believes that in Italy the hospitality and leisure sectors have been essentially the most penalized because the outbreak of the pandemic. “In Italy, there is always this need of finding scapegoats and in this case they chose restaurants, clubs and hotels, that are business-generating revenues and attracting tourists to the country,” stated Briatore. “I see a lot of incongruities. Thousands of people can mass after a soccer match to celebrate, but restaurants have to drastically limit their capacity. However, we keep working, limiting all the possible risks.”
Asked about how he sees the present standing of worldwide tourism in Italy, Briatore stated he sees many missed alternatives. “Italians are the specialists at repelling those high-spending tourists that can bring wealth to the country,” stated Briatore. “Especially in the South, the focus has always been on promoting mass tourism, rather then the high-quality one. Mass and cheap tourists leave almost nothing behind them, while high-end tourism has a positive impact since it brings money. As a country, we need to become more attractive for the luxury hotel chains, even if there is always the huge problem of the slow bureaucracy that needs to be faced when you invest there. And, there is another huge problem: the lack of transportation.” According to Briatore, investing in logistics and infrastructure is perhaps the one choice to unleash the complete potential of the peninsula as an interesting vacationer vacation spot.
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