Professional French hair care model Lazartigue is now out there on-line at U.S. retailers Nordstrom, Lord & Taylor and Neiman Marcus.
Founded in 1976 by hairstylist Jean-François Lazartigue — who created merchandise centered on using a excessive focus of botanical extracts — the model has repositioned itself to supply extra “clean” and vegan formulation, freed from sulfates, silicone and mineral oil.
Lazartigue launched its new, reimagined line in France in October 2019 and within the U.S. in June 2020 by way of direct-to-consumer on-line. The packaging, too, has been revised, redesigned with recyclable bottles and jars made partly from recycled uncooked supplies and utilizing vegetable ink, a extra sustainable possibility.
“We are very proud to launch the new Lazartigue in the U.S.,” stated Lazartigue chief govt officer Didier Tabary in an unique assertion. “We believe that the U.S. market has a great potential for Lazartigue and could represent 25 percent of our worldwide sales in two years.”
All formulation are made in France utilizing a portion of naturally sourced elements. Products embody shampoos; conditioners, which vary in worth between $27 and $34; a $39 hair oil; $67 hair serums; $54 hair masks, in addition to a $26 at-home hair colour package. The model estimates $3 million in whole U.S. gross sales inside the subsequent 12 months.
It was within the Eighties that Lazartigue merchandise started to be present in choose hair salons in Beverly Hills, Calif., and New York. Today, the Pierre Michel Salon in Midtown East continues to hold the model — which is not owned by HLD. In the U.S., Lazartigue now operates as a three way partnership with TPG Capital, in response to the model.
Lazartigue, which can also be present in China and Japan, expects to increase into South Korea and Canada subsequent.