Today, Los Angeles retail vacation spot Fred Segal is reviving ’80s sportswear label Camp Beverly Hills with an unique capsule assortment of ready-to-wear and equipment.
In addition, a pop-up activation will happen at Fred Segal’s Sunset Boulevard flagship, paying homage to the unique Camp Beverly Hills Rodeo Drive retailer. Camp Beverly Hills selected Fred Segal as its first relaunch companion because of the truth that each manufacturers are iconic, optimistic and impressed by California and Los Angeles.
“I could not be happier to relaunch and reestablish Camp Beverly Hills at Fred Segal. This classic brand and pop culture phenomenon is the embodiment of California cool and we are thrilled to share this brand with a whole new generation,” Jeff Lotman, CEO and proprietor of Fred Segal, acknowledged. “As also owner of Global Icons, we chased the owner for seven years as we knew this would be the perfect brand to bring back. After acquiring Fred Segal, it made perfect sense to bring both halves together,” Lotman advised WWD.
Originally launched in 1977, Camp Beverly Hills shortly gained a cult following within the ’80s for its sweet colours and comfy, sporty aesthetic. True to the model’s origins, the Fred Segal x Camp Beverly Hills capsule assortment incorporates a collection of laidback, casualwear — sweatshirts, sweatpants, classic Ts, attire, tank tops, two-piece units and equipment (buck hats, patches, towels, and many others.) — with the signature, retro logos. A majority of the 18-piece capsule is comprised of cotton, however the model additionally famous a number of delicate knits and sourced classic military surplus to embroider one-of-a-kind kinds (just like the unique Camp Beverly Hills collections).
The restricted capsule assortment retails from $22 to $295 and is obtainable completely at Fred Segal in-store (Sunset Boulevard flagship) and on-line.